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AC-U-KWIK FBO CONNECTION

October 7, 2011
by John Enticknap and Ron Jackson

What’s Your FBO Insurance Story?
When Pricing Fuel, Use Numbers to Your Advantage
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What’s Your FBO Insurance Story?

Insurance for FBOs is a necessary business expense with a huge impact on your bottom line. Wouldn’t it be nice if you could effectively manage this activity and even reduce the expense?

This is one of the subjects we cover in detail at our next NATA sponsored FBO Success Seminar, scheduled for November in Atlanta. However, for now, here are some ideas you can incorporate into your business.

If you’re a medium-sized FBO, we would not be surprised to hear that you are paying $1,000 per day for your insurance package. This is one of your more critical expenses; the one you pay all the time and hope you never have to use. So what can you do to actively manage this activity, not to mention the expense?

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When Pricing Fuel, Use Numbers to Your Advantage

We know the pricing game all too well. Gas stations and auto dealerships have conditioned us to react to pricing of a product or service by offering a perception of a good deal.

In the FBO fuel pricing arena, we tend to play the same game.

In a previous blog post, FBO Fuel Pricing: Seeking a Silver Bullet, we discussed some pricing theory and came up with some ideas to find the silver bullet — which is the best price.

In the FBO business today, some customers call ahead for fuel prices, seek to use contract fuel suppliers and try to negotiate when they arrive on your ramp. We would like our customers to believe that our prices are well thought out and not just some arbitrary posted numbers.

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