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AMERICAN COWMAN UPDATE
April 25, 2007 FACILITIES NUTRITION HEALTH PASTURE & RANGE GENETICS Search American Cowman >
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Welcome
Don't fence yourself in
Another month has sped by and summer is close at hand. It's a busy time of year for beef producers wrapping up the calving season, preparing for breeding season, and getting cows and calves out on grass - not to mention the fact that many of us also balance an off-farm job and family and school activities. Thankfully just one great spring day is enough to help re-energize and remind yourself that it's all worthwhile.

This issue of American Cowman Update provides part two of our series on business-minded books to read, tips on record-keeping for source- and age-verification of this year's calf crop, and a commentary about being open-minded and not "fencing yourself in."

We've also got another great cowboy poem by Steve Lucas titled Learning from a mistake. A Virginia cattleman himself, Lucas wrote this piece in response to the American Cowman blog asking our readers to share a mistake that they've learned from. You can view readers comments, or share your own, at the following link: blog.americancowman.com/community_blog/


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Learning from a Mistake
Now, boys, we had a bull one time, he was big, and black, and grand.
He'd come up to me in the pasture; eat horse treats from my hand.
He'd let me scratch him under his chin, or up behind his ears.
He was just a one ton baby, but of folks, he had no fears.

'Cause one day he broke out of the winter trap, got in the cedar pen.
Twern't far so I went out afoot to put him back again.
I walked up to him to haze him, he looked at me and arched his back.
Pawed the earth and snorted, and got ready to attack.

He took a step towards me and I whacked him on his nose
With my old Stetson hat, and as you'd suppose,
He shook his head then went to grazin, I pushed him back to the cows,
He went to the sale barn two days later, but I'll tell you right now,

That it made me feel real crummy to see him go that way,
'Cause any unpredictable critter just isn't gonna stay.
And I had made him do it. But I've learned from what I've done.
Don't treat your stock like pets or your world might come undone.

And I still see guys that do it, they brag on their pet bulls.
But folks, I learned my lesson. You'll turn your bulls to culls.
I hope you'll learn from my mistake, and I'll tell you all that,
A cows a cow and a bulls a bull, not a puppy or a cat.

Written By Steve Lucas
Mountain View Farm
Louisa, Virginia
www.ibiblio.org/farming-connection/ruralwri/lucas/home.htm


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Strategies for Small Producers
Black Ink: Don't fence me in By Steve Suther, Certified Angus Beef
April showers kick-start the grazing season for much of North America. It's a great time to think about fencing and fences, both literal and metaphorical.

The literal kind usually keeps animals where we want them. But, maybe people are more like critters than we like to admit. We are controlled by metaphorical fences, some of our own design, some erected by others. To read the complete article, click on the headline above.


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This Week’s Tip
Consider age- and source-verifying animals
As ranchers across the country move through the calving season, officials with the Nebraska Department of Agriculture (NDA), Nebraska Beef Council, and University of Nebraska-Lincoln (UNL) Extension are encouraging producers to keep good records regarding the age and identification of their spring calves.

NDA Director Greg Ibach said such records are necessary if producers decide at a later date to enroll their cattle in age- and source-verified programs for possible export or domestic marketing opportunities. To read the complete article, click on the headline above.


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Industry Events
Registration underway for June Beef Improvement Federation meeting in Colorado
The Rocky Mountains provide the backdrop for the annual meeting and 40th anniversary celebration of the Beef Improvement Federation. The meeting will be held June 6-9 in Fort Collins, CO. It will focus on the future of genetic evaluation and improvement with a variety of presenters from around the country.

The meeting will take place at the Hilton Fort Collins. To register and for program details go to www.beefimprovement.org under the conventions tab. Pre-registration is due May 15. For information contact Willie Altenburg, 970/568-7792, willie@rmi.net or Mark Enns at 970/491-2722, Mark.Enns@Colostate.edu.

"The BIF meeting is a great opportunity for cattlemen from around the country and the world to come together and discuss genetics and how to improve our industry," says Altenburg, Colorado planning chairman. To read the complete article, click on the headline above.


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Now That's Rural: Wild West World By Ron Wilson, Kansas State University
Wild West. It's been a fundamental part of our American culture for more than a century. But today we're going beyond the old Wild West to a new creation: Wild West World. That's the name of a new theme park that is being built in Kansas. It is the first ever cowboy- themed park in the world, and it's found in rural Kansas.

Thomas and Cheryl Etheredge are owners of the Prairie Rose Chuckwagon Supper, which is a wonderful tourism attraction they created on their home farm near Wichita. A few years ago, Thomas conceived the idea of a theme park based around the American cowboy. It was an incredible vision: Creating a modern theme park based on the values and persona of the cowboy and the old west. It sounds like Disneyland in cowboy boots, and now, after a lot of hard work and effort, this dream is about to become a reality.

In May 2007, Wild West World will open to the public. Thomas says, "Wild West World is all about family entertainment." The $30 million park will feature approximately 24 rides, including two roller coasters, a 50-foot high water log ride, numerous thrill rides and family rides. It will also include skill games, food concession areas, gift shops, craft and artisan shops and music throughout the park.To read the complete article, click on the headline above.


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Youth Spotlight
Website launched to promote top show sires
Champion Sires, LLC has launched www.Champion-Sires.com, a website dedicated to promoting winning livestock show sires in cattle, pigs, sheep and goats.

The purpose of www.Champion-Sires.com is to provide show livestock breeders and exhibitors with the most effective, free venue to advertise, market, compare and select their champion producing sires. Breeders and sellers of show stock can post their sires, the awards they've won and winners they've produced so that visitors to the site can view them and find out more about them.

Designed and developed with EDJE Technologies, www.Champion-Sires.com is already very popular, with over 150 sires from some of the top breeders in North America, including Prairie State Semen Supply in Champaign, IL, Cain Super Sires in Chariton, IA, LaRog Club Lambs in Bellevue, OH, Able Acres Boer Goats in Crawfordsville, IN, and many more. Additionally, www.Champion-Sires.com already has over 200 registered members, over 10,000 hits daily, almost 2,000 page views daily and almost 200 visitors daily. For additional information, visit www.Champion-Sires.com or email info@champion-sires.com.


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Gallagher has a field staff of 26 fencing professionals willing to come to your farm or ranch to review your needs, troubleshoot your problem or simply discuss your future plans. Rotational grazing, predator problems, horse fencing or any fence related issue; we will likely be able to provide you with an effective and affordable solution!

Check out the Gallagher web site for the professional nearest you.

Beef Bookshelf
Reads for Ranchers: Part 2 By Kindra Gordon
Sometimes the best ideas for the beef business come from other industries. We continue our spotlight on some of the books that offer innovative applications from brand marketing to leadership.

Brand marketing is a buzzword in all industries today -- including beef. Former advertising executive Kevin Roberts tackles the emotional aspect of marketing in his book Lovemarks: The future beyond brands. He boldly suggests that love is the essential ingredient brands need to offer to attract consumers and shift their business.

In applying this to the beef industry, Colorado State University's Tom Field says future branded beef products need to embody the "story" and "Western spirit" behind beef production -- because that is an emotional connection that consumers want to be part of. To read the complete article, click on the headline above.


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Consumer Trends
Beef & Milk Team Up
It's one of the great partnerships in culinary history -- savory grilled hamburgers or steaks and delicious Wisconsin cheese. For dairy producers, who are, of course, also beef producers, two exciting new summertime promotions funded by the beef checkoff and the Wisconsin Milk Marketing Board, Inc. (WMMB) will encourage consumers to pair these food favorites.

Father's Day Favorites and Bold Flavors of Summer are two new marketing drives in the checkoff's annual retail promotion aimed at building beef demand throughout the peak grilling season, when supplies are historically high. Not surprisingly, summer is one of the hottest sales seasons for beef. In fact, according to FreshLook Marketing data, total beef dollar and pound sales in summer 2006 were up 3 percent and 6 percent, respectively, versus the same period in 2005. To read the complete article, click on the headline above.


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Health
Growth Implants: Combat lower calf prices with more pounds By Kindra Gordon for BEEF Magazine
The repercussions of high-priced corn are on everyone's mind these days. Not only are many wondering about the supply of corn, but how the price will affect cattle feeders' bids for calves next fall.

To offset lower calf prices, producers may want to consider using growth implants on the ranch to garner extra pounds come sale time, says South Dakota State University's (SDSU) Robbi Pritchard. The nutrition professor and researcher is well-known across the industry for his work with implant strategies.

"Implants are a way to add pounds to calves. And for the next couple years, a few pounds will help the rancher's paycheck a lot," says Pritchard in reference to the forecast for lower prices.To read the complete article, click on the headline above.


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Range & Pasture
Targeted grazing handbook available
The application of livestock grazing to suppress unwanted plants has been around for centuries. Today, targeted grazing by livestock is being rediscovered and honed as an ecologically friendly and effective tool to address management challenges, like controlling invasive exotic weeds, reducing fire risk in the wildland-urban interface, and finding chemical-free ways to control weeds in organic agriculture. A new handbook is now available that outlines the basics of applying targeted grazing.To read the complete article, click on the headline above.

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Table Of Contents
> Welcome
> Strategies for Small Producers
> This Week’s Tip
> Industry Events
> Youth Spotlight
> Beef Bookshelf
> Consumer Trends
> Health
> Range & Pasture








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