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From the editors of American Printer | A Prism Business Media Property   
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FREE WHITE PAPER: Marketing in the Digital World
Sponsored by Hewlett Packard


How do you obtain the customer's attention, motivate them to use your printing services and keep them as a customer for years? American Printer & Hewlett Packard invite you to receive a timely and informative industry white paper featuring the latest on creating a marketing plan, conducting a competitive analysis, defining your business solution, and other practical steps to build a digital printing business.

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Table of Contents
Being green
Meet Huston Patterson
Graph Expo Watch
Environmentally friendly press chemistry
Get MAN parts and consumables online
Magazine quality printing on a flexo press?
Michigan printer goes with chemistry-free plate
See you on July 24!
And you can't even use it to line a birdcage
It's a Photoshop cook-off
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Industry analysts speak out on IBM software and AFP Color Consortium
See how Gartner rated 16 companies and their distributed output management software solutions. Read the InfoTrends paper that reports on IBM's newest products for the transaction market. Click here to read more.
From the Pressroom...

Being green
Several readers responded to my call for green printers. "We recycle almost everything, from batteries, to paper, to cans, to cell phones, etc.," reports Dan Walker, quality system coordinator at Alcan Packaging (Atlanta). We have NO hazardous wastes at our facility. We conduct clean audits of our site on a monthly basis, with posted results, and areas with low marks are not looked at kindly. Everyone here participates eagerly."

Frank Miske III, vice president of sales, Custom Business Forms (CBF) (Minneapolis-St. Paul) says that his company initiated its green quest several years ago. "Our waste product is sorted and shipped to recyclers. Paper is baled, plastics are all baled, our plastic bottles all are separated out so as not to go to the land fill (this includes the vending bottles as well), Aluminum cans are separated and recycled, rags are spun to remove print chemical and distilled for reuse to reduce pollution. We are down on the average two dumpsters per week; this used to be as high as five or six." Miske says that while the ROI is low, "We have clients that appreciate the work and effort we are putting forth to keep the enviroment clean." Moreover, CBF is state-certified as a Green Company. "That list has given us some calls from folks looking for a company that not only prints recycled paper but practices recycled policies," writes Miske.

We also heard from several vendors, including Amerikal and Heidelberg. Look for more "green" products in our next issue.

Thanks for reading!
-- Katherine O'Brien; editor, AMERICAN PRINTER, KOB@americanprinter.com

Editor's Notebook

Meet Huston Patterson
Huston Patterson wants to be the largest privately owned packaging printer in North America. Toward that end, the Decatur, IL-based printer has launched the HP Experience, dubbed "HPX" for short. Lead by chief experience officer (CXO) Jeanice Gillett, the program has four key components: an HPX team that will visit certain clients to assess and improve the clients' interaction with HP; Web-based and other integration tools; a training and certification program for the printers' employees; and a continuous improvement program. Huston Patterson transformed itself into a packaging printer in the late 1990s. The $20.4 million, 70-employee company had previously specialized in greeting cards and stationery, but was forced to regroup after its card customer was sold. Huston Patterson put in its first KBA (http://www.kbavt.com) Rapida 162a in 2001 and added a second one in 2005.

The company now specializes in printing multiple colored carton labels and top sheets for packaging and POP customers. See http://www.hustonpatterson.com.

Graph Expo Watch
Graph Expo will be held Oct. 15-18 in Chicago. (See http://www.graphexpo.com.)

Inks for the smallest duplicators up to the largest sheetfed presses
Van Son will be at Graph Expo in booth #3854. The company will show its complete line of offset printing inks available for the largest multi-color commercial sheetfed press or the smallest duplicator. Visitors will see Van Son's Quickson line of process inks, including Quickson PRO, as well as its high performance Vs3 and Vs5 series available exclusively at ink company partners located strategically throughout the United States. Van Son has corporate locations in New York, Chicago, The Netherlands, England, China and Korea. See http://www.vansonink.com.

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What's New

Environmentally friendly press chemistry
Amerikal Products Corp. (Waukegan, IL) has launched a new Web site featuring its Genesis pressroom chemistry.

"We've been leading the way with the energy curable market for many years," said Robert T. Danielson, vice president of business development. "The time has come to increase our marketing efforts and the website is the first step in this process."

The site features non-solvent based fountain solutions, blanket and roller washes manufactured utilizing renewable resources, technical data sheets for each product, innovative technologies such as Thin Ink Film Technology, frequently asked questions and additional specialty pressroom chemistry products. See http://www.genesischemistry.com.

Get MAN parts and consumables online
MAN Roland Inc. has launched a new Web site to automate the selection and purchasing of parts and consumables by commercial printers who rely on its sheetfed and web offset presses.

Named manrolanddirect.com, the interactive portal connects MAN Roland customers with an inventory of over 80,000 spare parts and consumable components. The site went online last month for MAN Roland-equipped newspaper facilities, and is now accessible to any printer who runs a MAN Roland press. See http://www.manrolanddirect.com.

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The Ilumina on-demand color solution by Xante is a digital color press with spectacular quality to compliment your existing workflow. This high-speed heavyweight blasts through on-demand color on a wide array of medias from lightweight flyers to heavyweight postcards. For more information call (800) 926-8839, or (251) 473-6502, or visit http://www.xante.com.
Innovative Installations

Magazine quality printing on a flexo press?
Gateway Packaging Co. (Granite City, IL) (http://www.gatewaypackaging.com) has installed the first Drent Goebel Wide Web VSOP (Variable Sleeve Offset Printing) press in North America. The press was custom built with a 49-inch web, the largest VSOP wide web in the world. A 32,000-sq.-ft. expansion houses the new press, digital CTP equipment and a customer press check area.

The press combines the high quality and speed of offset printing with flexo's flexibility. The new sleeve technology allows quick changeovers for variable repeat lengths, which traditional offset printing does not offer. In addition to the ease of sleeve changes, production speeds can run in excess of 1000 feet per minute.

According to Gateway, magazine quality printing is now possible for flexible packaging. This press will print on a variety of substrates including, paper, film and paperboard. Colors are rich and sharp with offset printing, comparable to rotogravure and engraving. An electronic register guidance system is one of the many high tech features of the VSOP that enables consistent high quality printing.

Other features of this VSOP offset press include a seven-color EB (electron beam) ink system and EB coating and drying. The EB process provides a high gloss coating that gives maximum resistance to chemicals and damage due to scratching and scuffing of the print surface. The EB system also provides faster curing and drying of the inks, therefore allowing higher press speeds and quicker turn-around on finished goods. See http://www.drent-goebel.com.

Michigan printer goes with chemistry-free plate
Lee Printing Co. of Clinton Township, MI, (http://www.leeprint.com) is the first print shop in the United States to install Heidelberg's Saphira Chemfree Thermal Plate. Released at PRINT '05, Heidelberg's new package combines the company's negative working, offset aluminum plates with its thermal platesetter, the Suprasetter.

Lee Printing installed its first four-color press, a Speedmaster SM 52 from Heidelberg, in April 2005. Shortly after the purchase, the shop transitioned from film processing to computer-to-plate technology and installed a Suprasetter 74 to keep up with the increased speed and capacity of the new press. Since the installation, Lee Printing has increased its productivity by approximately 70 percent.

The Saphira Chemfree Thermal Plate is a traditional aluminum grained printing plate that uses a new coating technology called micro spheres. The latex-based micro sphere coating is non-ablative and eliminates traditional thermal plate processing variables. The Suprasetter's patented thermal laser (830nm) is used to bond the micro spheres to the base metal and expose the plate, forming the printing image.

Designed for a wide range of sheetfed commercial printing applications, the Saphira Chemfree Thermal Plate uses no developer, no water and no large footprint processor. The technology reduces chemical costs by eliminating high-volume water and waste associated with the traditional thermal process and is environmentally friendly.

Lee Printing purchases its consumables products exclusively from Heidelberg. The company orders its consumables and accessories online through Heidelberg's Web site. See http://www.heidelberg.com.

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xpedx Printing Technologies is the exclusive U.S importer/distributor for Ryobi presses. Based in Lenexa, Kansas, this xpedx division offers technical support, training, a large parts warehouse, a showroom/demo center and more. It currently has 50 dealers across the U.S. responsible for local sales and service. For information, visit ryobi.xpedx.com.
News You Can Use

See you on July 24!
American Printer's VARIABLES variable-data printing conference is fast approaching. Keynote speaker Alin Jacobs, vice president of creative services for DME, shares the good, the bad and the ugly of running a growing and successful variable data business. Other speakers include Keith C. Reed from the USPS sharing tips on how to better work with your local Postal Service and Mike Chiricuzio, a well-known industry consultant, who will provide helpful insights on getting the best price for your VDP services. Don't miss this must-attend conference in Chicago on July 24-25. Go to http://www.variables.americanprinter.com to register. Do it today!

Trim Out

And you can't even use it to line a birdcage
A team of statistical physicists in the U.S. and abroad found that most online news becomes dated and unread after approximately a day and a half. See http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1002802375.

It's a Photoshop cook-off
O'Reilly's 2006 Photoshop Cook-Off contest winners will vie for a Adobe CS2, a Pentax K100D Digital SLR and DA 18-55 mm lens kit, an Epson Stylus Photo R2400 printer and other prizes. The Grand Prize winner will receive a prize package worth more than$9,600. Five category winners will receive packages worth more than $3,000 each. The total value of all prizes exceeds $27,000.

To enter, take up to three of your own photos and manipulate them with Adobe Photoshop, using recipes from any of O'Reilly's five Photoshop Cookbooks. There's no entry fee. Deadline for entry is August 15, 2006. Prizes will be awarded on November 2, 2006 at the PhotoPlus Expo in New York. You don't even have to buy the O'Reilly book -- some free recipes are posted on the company's site. See http://digitalmedia.oreilly.com/contest/.

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