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From the editors of American Printer | A Penton Media
Property
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September 23, 2009
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From the Pressroom...
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It's not the
price, it's the results
We’ve been busy at PRINT 09—look for more news in
our next issue!
Thanks to Bob Lindgren, president of the Printing Industries Assn., Inc.
of Southern California (www.piasc.org) for providing the
following point to ponder.
Says Lindgren: “Firms who constantly complain about disloyal clients,
price-cutting competitors and the commoditization of print are still
selling price: ‘Give me the specs and I’ll give you a quote.’
Firms who have broken out of that mold have discovered the power of
selling results — what is the client’s ROI on the project? The bad
news is that this is hard work because the rep really has to learn the
client’s business and analyze the opportunities. The good news is that
once we’ve refocused on results (and their big numbers) the price of
the printing is no longer an issue.”
As always, thanks for reading.
Katherine O’Brien, editor, AMERICAN PRINTER (KOB@americanprinter.com)
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Xerox Digital Print Technology
By using Xerox digital print technology, The Mahoney Co. increased its
client’s direct mail response rates by 456%. There’s a new way to
look at it. Click to learn
more
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Top Headlines
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Jazz Up Your Business at the Expo
The industry's leading suppliers and manufacturers will showcase the
widest range of screen, digital and industrial imaging technologies
available today at the 2009 SGIA Expo. Expert Advice Zones will focus on
the never-ending application possibilities and, SGIA's exclusive Expo
educational sessions will address the ins and outs of the imaging
business. Click
here for details.
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Editor's Notebook
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Top APKOB
tweets for PRINT 09
Follow our tweets in real time: twitter.com/APKOB.
Metrix Server, in conjunction with Metrix, enables “black box”
automation of planning, impo & finishing machine setup. See. www.lithotechnics.com.
Avanti can automatically synch contacts, tasks, notes, calendar & email
bi-directionally between MS Exchange Server and Avanti CRM. See www.avantisystems.com.
INX Digital will unveil a new MD660 flatbed digital printer and its
first narrow web press at PRINT 09. The vendor also will display
EcoTech process color inks and ProCure UV Soy coatings. See www.inxinternational.com.
DesignMerge Pro suite of plug-in modules let users quickly and easily
create variable data output from any Adobe InDesign or QuarkXPress
document. See www.designmerge.com.
BÖWE BELL + HOWELL will feature its new BBH 150 high-speed envelope
inserter. See www.bowebellhowell.com.
Standard's StitchLiner 6000 saddlestitcher will be integrated with
Hunkeler’s UW6 unwinder & CS6 rotary cutter for up to 6,000 booklets
per hour. www.standardfinishing.com.
Online Print Solutions will show W2P technology: Smart Campaigns,
MultiTouch Campaigns, OPS Retail and MIS integrations. See www.onlineprintsolutions.com.
RISO has an exclusive partnership with Kirk-Rudy to market two new
high-speed inkjet accessories for envelope and MICR check printing. See
us.riso.com.
Drytac VersaCoater DocuMate Plus has a compact 3.5 ft. x 3.5 ft.
footprint. See www.drytac.com.
InfoPrint has six new cutsheet models for transactional & POD customers
in data center, service bureau and in-plants. See www.infoprint.com.
Xeikon will be demonstrating the Xeikon 8000, the company's flagship
digital color press. Look for a dedicated label and packaging area, too.
See www.xeikon.com.
Printable's SaaS W2P solution, MarcomCentral, can produce dynamic
content email campaigns via integration with e-mail service provider,
ExactTarget. See www.printable.com.
Toyo Ink's new soy-based UV inks bring excellent printability & high
mileage on coated paper, uncoated paper and board stock. See www.toyoink.com.
MCS, Inc. has a new camera & tracking system: Perfect Match 6.0 with
Virtual Cycle Tracking. See www.mcspro.com.
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Live Webinar: Thursday, October 1, 2009 at 2:00pm ET
Title: Maximize Postal Discounts with the Intelligent Mail Barcode
Hosted By: American Printer and sponsored by InfoPrint Solutions Company
Click
here for more details!
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Mark Your Calendars
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See the future
of wide format at SGIA in October
“Wide-format digital printing offers new solutions
that add value and help commercial printers foster new business
growth,” said Michael Robertson, SGIA’s President and CEO.
“Looking to the future, commercial printers will find it difficult to
compete without some kind of digital imaging capability. The ability to
provide a wide-range of imaged products will be increasingly valued —
and expected — by the customer.” Learn more at 2009 SGIA Expo, Oct.
7-9 in New Orleans. See www.sgia.org.
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Trim Out
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