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From the editors of American Printer | A Penton Media
Property
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November 4, 2009
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From the Pressroom...
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It’s true, I own
a Kindle
As editor of AMERICAN PRINTER, I support print as much
as I can. Now, in my case, this is like asking a fat lady to support a
candy store or a dedicated tippler to endorse The Beer of the Month
Club. It’s not exactly a huge sacrifice.
Some people may gasp in horror and surprise when I confess that I own a
Kindle. I hasten to explain that I didn’t buy it—like greatness it
was thrust upon me. My siblings were nice enough to give me one for
present. I would never have purchased one on my own—owing more to my
inherent cheapness than my considerable loyalty to print.
I don’t like reading newspapers on the Kindle—I miss the color
photos and comics. More importantly, I miss MY way of reading the paper,
which is to take a quick look at everything and then go back and read
what really interests me. (It is not unlike a whale scooping up
plankton.)
I wish I could dub the Kindle the Edsel (or Newton) of the e-reader
revolution. But I can see its potential. I’ll be eager to see how
magazine and textbook publishers will embrace it and other e-readers.
As always, thanks for reading!
Katherine O’Brien, editor, AMERICAN PRINTER
(KOB@americanprinter.com)
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New Proofing Editions from Epson!
Put an Epson
Stylus® Pro 7900 (prints up to 24” wide) or 9900
(prints up to 44” wide) Proofing Edition to work for you and you can
count on extreme color accuracy, intelligent color calibration,
automatic color optimization and more! Get a FREE
print sample and see for yourself!
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Top Headlines
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Editor's Notebook
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We’re on
Facebook, how about you?
Want a steady feed of interesting industry news?
Follow AMERICAN PRINTER on Twitter or Facebook.
For Twitter, see twitter.com/APKOB. Our Facebook fan page is www.facebook.com/pages/American-PrinterMagazine/48526382394?ref=ts.
Here are some recent tweets:
Barnes & Noble sued for Nook by a Cupertino, California, e-reader
manufacturer. (Via Newspapers & Technology magazine.) See bit.ly/2InN4R.
Booksellers say Wal-Mart/Amazon price war is anticompetitive. (Via
FastCompany.) bit.ly/433tGq
QR Codes: What are they and how they can help your marketing efforts?
(Via interlinkONE.) See ilnk.me/62d
Fry Communications (Mechanicsburg, PA) expanded its line of marketing
services with email blasting and list management services. See www.frycomm.com.
Rock Communications Ltd. And Colorfx (Des Moines, IA) is using Sun
Chemical’s SunOne Low VOC inks. Tested on Goss C-500 heatset presses,
the inks reduced the company’s VOCs by over 17 percent and improved
the quality of the printed product. See www.sunchemical.com.
Specialty Print Communications (SPC) launched its proprietary Monogram
direct marketing campaign program at DMA 09 and recently closed the
books on its most successful sales month to date. See www.specialtyprintcomm.com.
Sir Speedy Printing and Marketing Services has ranked as a Top 100
Global Franchise by Franchise Direct. See www.sirspeedy.com.
At PRINT 09, 61% of attendees indicated interest in digital presses and
supplies, 53% sought out bindery/finishing equipment and 42% were
interested in wide format inkjet printers and supplies. See www.gasc.org.
Ron Ellis Consulting has launched a new website: www.freeprocesscontrol.com.
Compare Bing and Google search results side by side: www.bingandgoogle.com.
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Contact Laith Yaldoo at laith@FTservice.com or
248-540-7900 x422.
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