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In Today's Newsletter
 > Battle of the sexes
 > Dress up a simple cookie
 > Cakes maintain in-store strength
 > Frederick's annual contest a hit with customers
 > Modern Baking and Baking Management join Supermarket News to form new food group at Penton



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February 19, 2009



Newsletter Sponsor


Kick start your creativity by clicking the www.weddingcaketrends.com banner above. Review seven wedding trends for 2009 and download Bakery Crafts® component sheets for cakes you see on the site. Submit your own creative cake to be considered for our Decorator's Gallery. Drop us an email and let us know what's happening in your neck of the woods.




Decorating Tips
Battle of the sexes
All men play poker and all women love shoes, right? Maybe not, but these tiered cakes allow decorators and customers to have fun with some gender stereotypes. The designs are ideal for any type of occasion and can easily be modified to fit any size tier. The use of plastic decorations also helps speed decorating without detracting from the detail of the design.
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Dress up a simple cookie
This versatile sablé Breton can be garnished with both sweet and savory ingredients, making it ideal for a variety of occasions. The cookie works well for buffets and makes a great finger food.
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The Latest Trends
Cakes maintain in-store strength
Cakes continue to dominate as the largest sales category in supermarket in-store bakery departments. In-store bakeries’ broad selection of cakes for any occasion draws customers and high profit margins, making the category key to bakery success.
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Seasonal Decorating
Frederick's annual contest a hit with customers
Frederick's Pastries, Amherst, N.H., gets customers and employees amped for the holidays with its annual gingerbread house competition. Each year, Frederick's employees have a friendly competition to build their own completely edible gingerbread house.
Read more of this story



News
Modern Baking and Baking Management join Supermarket News to form new food group at Penton
Penton Media, parent company of Supermarket News, has formed a new Food Group that will include SN and Penton’s Baking Group. The latter includes
publications Modern Baking and Baking Management, along with their web sites, newsletters and Healthy Baking Seminars.

The new unit will be overseen by Jerry Rymont, publisher of SN, who had earlier been group publisher of the bakery properties. David Orgel, SN editor-in-chief, will be in charge of content across the Food Group. Heather Henstock, the Baking Group editorial director, will report to Orgel. Erin Fitzgerald, SN’s Marketing Manager, has been named integrated marketing director for the Food Group. Both Orgel and Fitzgerald will continue to report to Rymont.

All publications and web sites will continue to be operated by their respective staffs. The new structure enables synergies and bigger scale to
better serve readers and customers.

“Jerry has done a tremendous job since taking over the leadership of Supermarket News early last year,” said Dan Bagan, Penton senior vice
president, who heads the company’s Agriculture, Food and Marketing Group. “His leadership and experience in the bakery business will be invaluable in directing the new larger group.”







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