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In Today's Newsletter
 > Bakers blend fruit identity and flavor
 > Portion size helps pie prosper in tough economy
 > Bakery Cafés find a sweet spot
 > Consumers send mixed messages on healthful eating
 > Next generation oils offer more healthful sources of fats



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April 9, 2009

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Today's bakery consumers demand the best of both worlds: great taste with less guilt. BakeMark's wide variety of "better-for-you" ingredients, from No Trans Fat to All Natural, delivers just the right mix for you and your customers.
www.yourbakemark.com


Healthful Baking
Bakers blend fruit identity and flavor
Superfruits, such as goji, açai and pomegranate, are in demand as consumers search for more healthful products.
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Trends
Portion size helps pie prosper in tough economy
Single-serve and ready-to-eat pies and seasonal and traditional flavors meet consumer demand for at-home desserts. While consumers continue to crave indulgence, they are still drawn toward healthful label claims, such as trans fat-free, low-fat and sugar-free.
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Bakery Cafés find a sweet spot
Consumers are spending less and trading down, but are still motivated by health and convenience. The bakery café segment is well positioned to meet those demands.
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Consumers send mixed messages on healthful eating
Consumers want more healthful and nutritious products. That's the message frequently heard in the media today. But, a recent study conducted by the American Dietetics Association (ADA) on consumers' attitudes toward nutrition and health, doesn't have me convinced that people are ready to change their eating habits.
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Looking Forward
Next generation oils offer more healthful sources of fats
Many bakers are actively seeking replacements for current sources of oils and shortenings because of widespread media coverage about health-related issues attributed to certain fats and mandatory legislation stipulating a ban on trans fat. But, switching from one fat type to another isn't necessarily as simple as making a one-for-one replacement and should be considered on a product-by-product basis.
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Today's bakery consumers demand the best of both worlds: great taste with less guilt. BakeMark's wide variety of "better-for-you" ingredients, from No Trans Fat to All Natural, delivers just the right mix for you and your customers.
www.yourbakemark.com



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