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In Today's Newsletter
 > Consumer demand drives fiber fortification in bakery products
 > Health dominates muffin market
 > Consumer data on reduced sodium
 > ABA takes message to Capitol Hill



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November 13, 2009


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Healthful Baking
Consumer demand drives fiber fortification in bakery products
The functional benefits associated with fiber are as varied as the sources of fiber available. Bakers must realize that many sources can affect processing conditions, as well as flavor and texture of finished products.
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Health dominates muffin market
Muffins are thriving by meeting consumers’ healthful eating demands.
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Trends
Consumer data on reduced sodium
Americans love salt and most consume considerably more than they should on a daily basis. Consumer research firm Mintel recently collected data showing consumers are starting to pay more attention to their intake, as more than half (52 percent) are monitoring the amount of sodium in their diets.
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Looking Forward
ABA takes message to Capitol Hill
The baking industry invaded Washington last month for Capitol Hill lobbying visits sponsored by the Executive Leadership Development Committee (ELDC) of the American Bakers Association (ABA).
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