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BEEF'S COW CALF WEEKLY    October 2, 2009  |  A PENTON MEDIA PUBLICATION
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    Table Of Contents
> Time To Embrace Some Really Narrow-Minded Thinking
> The Future Of Agriculture Appears Bullish
> Animal Welfare Could Be A Weekly Column
> 2010 IRM Redbooks Available
> ANCW To Launch College Aggies Online
> Are More Brazilian Purchases In The U.S. Future?
> Arizona Woman Claims $25,000 Cook-Off Grand Prize
> Beef Industry Goes Social
> EPA Throws Feedyards A Curve
> English Producers Fighting Back On Bad Publicity
> Feeding Quality Forum Registration Opens
> Harvesting Frosted Corn For Silage Is An Option
> Is Winter Supplementation Worth It?
> JBS Commits to Zero Deforestation In Amazon
> Japan Beef Imports Down, But U.S. Share Grows
> McDonald’s Australia Going Gangbusters With Angus
> Now’s The Time For Herbicide Control Of Thistles
> Senators Introduce Veterinary Services Legislation
> Springtime Sheep Grazing Helps Beat Leafy Spurge
> Third Dairy Buy-Out Announced
> University Of Nebraska Plans Nutrition Conference
> Weights & Measures Every Cattleman Should Know
> World Will Need 70% More Food In 2050

    Our Perspective
    Time To Embrace Some Really Narrow-Minded Thinking

If someone were to ask me what the single, most important trait in life is, I would have to say it is attitude. The Lord knows I’ve had my share of failures and bobbles along the way, so I stand on pretty shaky ground when it comes to talking about achieving great success.
-- Click on headline to read the rest of this story by Troy Marshall



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    The Future Of Agriculture Appears Bullish

According to the UN’s Food and Agriculture Organization, this planet will have an additional 2.3 billion people by 2050 (see “World Will Need 70% More Food In 2050”). FAO released the report ahead of the high-level expert forum set for Rome on Oct. 12-13 and entitled "How to Feed the World in 2050."
-- Click on headline to read the rest of this story by Troy Marshall

      Animal Welfare Could Be A Weekly Column

Seemingly every other week, the animal welfare/animal rights battle rages on.

Two weeks ago, the Michigan statehouse passed legislation that would require farms over the next decade to meet requirements on confinement and tethering of animals. The Michigan legislature was trying to head off ballot initiatives like those passed in Arizona, California and Florida.

The Michigan legislation is directed at farrowing sows, veal calves and egg-laying hens, and was meant to save Michigan’s poultry and pork industries. It’s uncertain whether the measure will be deemed as sufficient to prevent the activists from moving forward.

As in Colorado, it’s expected that the activists will move on to the next targeted state, marshalling their resources for the next fight. Perhaps the most disturbing thing is that polling indicates the livestock industry would lose such ballot initiatives decisively. The alternative becomes to minimize the damage via more industry-friendly legislation.

The Humane Society of the U.S. (HSUS) is leading a coalition of animal rights and environmental groups asking the U.S. Environmental Protection Agency to further regulate greenhouse gas emissions from large operations under the Clean Air Act. What I find fascinating is that Wayne Pacelle, head of HSUS, continues to be interviewed on his position over animal agriculture and he continues to state that the group’s aim isn’t to shut down animal production. Still, those comments go unchallenged, even by industry reporters.
-- Troy Marshall



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      2010 IRM Redbooks Available

The 2010 IRM Redbooks, which many ranchers consider an essential part of their operation, are now available for purchase from the National Cattlemen’s Beef Association. These pocket-sized record books are an effective way of recording nearly everything on your ranch, allowing you to keep better production records.

The Redbooks can be customized with your company name and logo at a reduced price with a minimum order of 100, or purchased in smaller, non-customized quantities for $5.95 each, plus shipping. Contact Grace at 800-525-3085 for more information or go to store.beefusa.org.
-- NCBA release

      ANCW To Launch College Aggies Online

The American National CattleWomen (ANCW) and the Animal Agriculture Alliance announce the upcoming launch of College Aggies Online, a program aimed at helping college students become confident advocates for the ag industry.

The joint venture aims to connect college students nationwide interested in promoting ag by sharing their story. Participants will receive training and instructions from industry professionals and have access to a private forum (accessible at aggiesonline.ning.com) to post info about current and emerging issues facing farmers and ranchers.

The online community will provide resources to students on key issues to help them better utilize tools such as YouTube, Facebook and Twitter to share ag’s story with the public.

Ag-related clubs from all universities with an ag academic program are eligible to sign up for the program. Each member will receive an individual account, where they can customize their homepage and upload info. Student groups will earn points by posting blogs, photos and videos to the forum and by participating in online outreach activities.

The program will officially launch on Oct. 15, and the first year’s competition will conclude April 2010. After final point counts are tallied, the winning club will receive a $750 scholarship, national recognition and a trip for one representative to Washington, D.C. for the Animal Agriculture Alliance’s annual Stakeholders Summit. Additional recognition and prizes will be awarded to the runner-up club and the two top-placing individuals.

Interested collegiate clubs or departments should contact Krissa Thom at KThom@animalagalliance.org or 703-562-1410. Stakeholders interested in program sponsorship opportunities should visit the Alliance Web site (www.animalagalliance.org) for more information.
-- ANCW, Animal Agriculture Alliance news release



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      Are More Brazilian Purchases In The U.S. Future?

Brasil Foods, formed by the recently completed merger of Perdigao and Sadia, is exploring expansion in the U.S. following JBS S.A.'s bid to acquire Pilgrim's Pride Corp., reports Dow Jones.

Brasil Foods President Jose Antonio Prado Fay says the company wants to become a familiar brand in the U.S., in addition to its main markets in Russia and the Middle East. "[The] U.S. is a very important market for us and we are not present there at all. We can enter this market either through partnerships or by acquisitions," Fay was quoted as saying in the Latin American business daily Valor Economico. By buying Pilgrim's Pride, JBS would become a competitor to Brasil Foods in the poultry market.

JBS Friboi became the world’s largest meat processor following its merger with Bertin (Brazil’s third-largest beef processor) and its acquisition of Pilgrim’s Pride (second-largest U.S. chicken processor), and is expected to generate US$30 billion in annual revenue. The merger could result in JBS having a cattle slaughter capacity of 90,000 head/day globally – accounting for around 8% of worldwide production, according to agra-net.com
-- Meatradenewsdaily

      Arizona Woman Claims $25,000 Cook-Off Grand Prize

Mary Hawkes of Prescott, AZ, claimed the checkoff-funded 28th National Beef Cook-Off’s $25,000 “Best of Beef” grand prize. Her Sonoma Steaks with Vegetables Bocconcini bested recipes from 14 other finalists to take the biggest share of a total of $70,000 in prize money.

This year’s Cook-Off “Sonoma Style” theme focused on fresh, flavorful ingredients paired with nutrient-rich beef cuts. Hawkes’ winning recipe featured grilled beef top loin steaks, zucchini, yellow bell pepper and red grape tomatoes tossed with herb-marinated fresh mozzarella balls. In addition, the dish is an excellent source of protein, niacin, vitamin B6, vitamin B12, selenium and zinc; and a good source of iron.

Each contestant prepared their recipe for evaluation by a panel of local and national food journalists for taste, appearance, convenient preparation and nutritional balance. The judges included: Michael Bauer, executive food and wine editor, The San Francisco Chronicle; Amy Sherman, cookbook author and blogger, CookingWithAmy.com; Betsy Wray, editor in chief, Cooking Club magazine; Jackie Plant, food and nutrition director, Woman’s Day magazine; and Niesha Lofing, food and family writer, The Sacramento Bee.

In addition to the grand prize, six cash prizes were awarded in three categories. The category winners ($10,000 each) and runners-up ($5,000 each), respectively, included:
  • Live Well with Fast & Convenient Grilled Beef Recipes: Kristina Vanni – Hollywood, CA; and Deborah Biggs – Omaha, NE.
  • Teens Cooking with Beef: Morgan Hanrahan – Olympia, WA; and Erin Ozment – Purcell, OK.
  • Lean Beef in Nutrient Rich One-Dish Meals: Elizabeth Bennett – Mill Creek, WA; and Fran Fehling – Staten Island, NY.
To view this year’s winning recipes visit: www.BeefCookOff.org.
-- National Beef Cook-Off release



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      Beef Industry Goes Social

The country is all “a-twitter,” spending hours on Facebook, and watching Susan Boyle sing. But amidst the social media buzz, is there a place for beef producers to find industry information? The checkoff thinks so.

That’s why the checkoff’s producer communications team recently embarked in the social media realm with three new pages:
Studies show Internet usage among farmers and ranchers is increasing; cell phones are no longer just used to call home before supper; and, producers are staying connected to industry information via social networking sites. This provided an excellent opportunity for the checkoff to deliver important messages about how producer dollars are being invested.

As one may suspect, the under-39 age category seems to be the early adopters for online information as it relates to farming and ranching with nearly 35% engaging in Internet usage to join or participate in discussions. And, a total of 61% (all age categories) are using the Internet to read ag news.

To follow MyBeefCheckoff on the latest social media sites, visit www.beefboard.com and click on the homepage icons.

Meanwhile, the National Cattlemen’s Beef Association (NCBA) Young Producers’ Council (YPC) is using social networking to reach consumers. The group launched a blog Sept. 22 called Cattle Call, which can be found at ypcblog.beefusa.org/. This effort complements the group’s existing presence on Facebook. Cattle Call bloggers are from throughout the U.S. and make up a diverse group of young cattle farmers and ranchers.

For more on YPC, visit www.beefusa.org/ypc.
-- Beef Board and NCBA releases

      EPA Throws Feedyards A Curve

The Environmental Protection Agency (EPA) will begin requiring greenhouse gas (GHG) data from large emitters on Jan. 1, 2010 under a new reporting system. This first-time ever program will cover approximately 85% of the nation's GHG emissions and apply to roughly 10,000 facilities, according to an EPA news release.

EPA’s final rule will require livestock operations that emit 25,000 tons/year or more of GHGs from their manure-management systems to report those emissions as part of a mandatory GHG registry. The new rule will affect beef cattle operations that have 29,300 or more head of cattle, about 150-180 cattle operations nationwide – a much larger number than the 11 operations EPA originally projected to be covered under the proposed rule released in April, says the National Cattlemen’s Beef Association.

Beginning Jan. 1, feedyards must keep records on cattle inventories, which will be used to determine the average annual cattle inventory. Beyond cattle inventory, EPA has defined many of the inputs to the equations, such as nitrogen excretion rates, maximum methane potential, nitrous oxide emissions, etc. The first report, which will cover emissions for calendar year 2010, will be due March 31, 2011.

EPA says the new reporting system will provide a better understanding of where GHGs are coming from and will guide development of policies and programs to reduce emissions. However, EPA readily admits that all of agriculture in the U.S. generates only 7% of the GHGs in the country. Furthermore, GHG emissions from all livestock manure management systems account for less than 1% (0.8%) of all U.S. emissions, and manure management systems from the beef sector emit only 0.12% of total GHG emissions.

The final regulations (hundreds of pages) on the new reporting system and reporting requirements can be accessed by going to www.epa.gov/climatechange/emissions/ghgrulemaking.html.
-- Texas Cattle Feeders Association Newsletter



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      English Producers Fighting Back On Bad Publicity

Countering negative publicity, England’s red meat industry is hitting back. It has relaunched –www.meatandhealth.com – a website designed to remind consumers and health professionals that red meat is a great source of protein, heart-healthy fats, vitamins and minerals (particularly iron).

"Information on the site will help consumers and healthcare professionals to determine the true position of meat in a healthy, balanced diet and to understand that negative comment from the media, scientists and academics is not always what it appears to be," says Chris Lamb, BPEX head of marketing.

The website was set up a decade ago in recognition that health professionals and their patients needed balanced and accurate advice on healthy eating. The new look offers interactive features, up-to-date news items, topical opinion pieces from leading health professionals and recipes for good health.
-- Thescotsman

      Feeding Quality Forum Registration Opens

Hosted by Certified Angus Beef ® (CAB®), 2009 Feeding Quality Forums are set for Nov. 10 in South Sioux City, NE, and Nov. 12 in Garden City, KS. The event will start at 9:30 a.m. with check in and refreshments, followed by the welcome at 10 a.m.

Covered will be everything from markets and economics to nutrition and genomics, says Mark McCully, CAB LLC assistant vice president of supply development. Registration is $50 before Oct. 30, and includes a CAB steak lunch. Late registrations of $75 will be taken as space allows.

For more detail, go to www.CABpartners.com/events. For more information and to register, call Marilyn Conley at 800-225-2333, ext. 298; or email mconley@certifiedangusbeef.com.
-- CAB news release

    Harvesting Frosted Corn For Silage Is An Option

While favorable August-September growing weather offset some of the corn crop's delayed development due to a tough spring and a cool June-July period, now’s the time to consider the likelihood that some fields won’t receive enough growing-degree days, says J.W. Schroeder, North Dakota State University Extension.
-- Click on headline to read the rest of this article by NDSU Agriculture Communication

    Is Winter Supplementation Worth It?

If you look at the research that Rick Funston and his University of Nebraska colleagues have done on the affect of supplementation on cows grazing winter range and corn stalks, the take-home message is a bit confusing. Even in cows not supplemented with protein in the third trimester of pregnancy, body condition score and rebreeding percent were acceptable.
-- Click on headline to read the rest of this story by Burt Rutherford

      JBS Commits to Zero Deforestation In Amazon

JBS-Friboi says it will no longer buy cattle raised in areas of the Amazon deforested after Sept. 23, and will remove as suppliers any farms in the region involved with slave labor or caught raising cattle on indigenous lands or protected areas.

“This is good news for the Amazon and the global climate. By the sheer force of its size, the commitment of JBS-Friboi to stop destroying the Amazon will help reduce the pressure that the cattle sector has been exerting on the forest. It will also force thousands of its suppliers in the Northern region of Brazil to strictly follow the environmental and land tenure legislation, and to respect the biodiversity and the rights of the indigenous people in the region,” said Marcio Astrini, Greenpeace Amazon.

The decision by JBS-Friboi includes an obligation to implement a traceability system within six months, based on maps from its cattle suppliers in the Amazon. Once the system is in place, the company will use it to exclude from its direct supply chain any farm involved with deforestation in the Amazon after September 23. Within two years, JBS-Friboi will extend the same monitoring system to its indirect suppliers, farms that sell young cattle to ranchers that directly feed the meat processing plants.

Greenpeace attributed the developments to the June release of its report “Slaughtering the Amazon,” which it claims forced the main international buyers of meat to exclude from their supply chain any product connected with deforestation in the Amazon.

Greenpeace is pushing for creation of a global fund, financed from emission allowances, to help developing countries end deforestation by 2020.
The "Slaughtering the Amazon" report can be found at www.greenpeace.org/international.

Meanwhile, Ibama – Brazil's environmental protection agency – plans to remove 100,000 cattle being raised illegally in areas of Amazon rainforest, as part of an operation to control deforestation due to illegal cattle ranching. Brazilian newspaper O Globo reports that Ibama will organize the removal of cattle on the border of Mato Grosso and Para states. Ibama's inspectors have already impounded some 900 cattle and issued 100 million Brazilian reals ($51 million) in fines to ranchers, the newspaper says.
-- Greenpeace and media reports

      Japan Beef Imports Down, But U.S. Share Grows

Japan’s beef imports in August dropped by 15% from a year ago, largely thanks to a significant decline in frozen beef imports from Australia, reports Meat and Livestock Australia (MLA).

According to data released by Japan’s Ministry of Finance, Japan imported 27,246 tons of Australian beef in August, down 21% year-on-year. The fall mostly came from frozen beef, plummeting 33% from August 2008 (and 11% lower than the five-year average) to 14,227 tons. The volume of Australian chilled beef also fell, by 2% to 13,019 tons.

Weak performance of the Japanese foodservice sector appeared to have impacted demand for Australian frozen beef, combined with the trade’s cautious buying amid the country’s tight economy, MLA says.

Meanwhile, supplies from the U.S. maintained strong growth in August, adding 26% on last’s year volume to 8,109 tons (58% of the pre-BSE volume in August 2003). In the calendar year to August, beef imports from the U.S. have totaled 43,312 tons, up 28% on last year, but still 25% of the volumes imported from the U.S. during the same period in 2003.

And, the U.S. Meat Export Federation (USMEF) reports that over the past three years, the number of Japanese consumers who feel “extremely safe” or “somewhat safe” in consuming U.S. beef has more than doubled from 12.1% in 2006 to 30.1% in August 2009. Meanwhile, consumers who feel “not very safe” or “not safe at all” have declined from 62.5% to 30.8%, while the balance have no firm opinion.

“The message of the quality, safety and wholesomeness of U.S. beef is resonating with Japanese consumers,” said Takemichi Yamashoji, USMEF-Japan senior marketing director. “Our programs are geared toward reinforcing these positive perceptions among consumers and the trade, and the trend is very positive.”

The survey found Japanese consumers look to the following sources to reinforce their confidence in U.S. beef:
  • 41% – safety approval by the Government of Japan.
  • 23.4% – U.S. Government safety guarantees.
  • 22.1% – safety approvals by specialists and celebrities.
  • 20.5% – safety explanations offered by U.S. producers.
  • 14.4% – serving of U.S. beef in well-known restaurants and hotels.
-- Joe Roybal

      McDonald’s Australia Going Gangbusters With Angus

Last month, McDonald's added a new range of premium burgers – 100% Australian Angus – to the menus of its 785 restaurants across Australia. Demand doubled expectations and McDonald's beef sales have surged 20% since the late-August launch.

Figures show fast-food retailers have been among the victors of the economic downturn, as consumers sought to curtail spending and eating more meals at home. And, in fact, 58% of Australians say they’ve cut back on going to restaurants and bars, with 26% reporting they’ve "significantly cut back” on such behavior.

But, apparently, it’s not the idea of meals under $5A that Aussie consumers are opting for, but more “upmarket” choices. Instead of pushing its value meals and dollar menu, McDonald's has gone “upmarket,” reports farmonline.com. The meat patties used in the Grand Angus and Mighty Angus burgers are 100% Australian Angus beef and sell for $6A.45 and $6A.75, respectively. Furthermore, the Angus campaign places emphasis on beef being locally sourced (an ongoing concern for over a quarter of Australians). Leveraging the burger range to both promote the McDonald's brand and tap into Australian patriotism has been a strategic success.
-- farmonline.com

      Now’s The Time For Herbicide Control Of Thistles

Timing is everything when it comes to control of thistles, and October to early November is one of the best times to use herbicides in thistle control. A little control now, says Bruce Anderson, University of Nebraska-Lincoln Extension forage specialist, can mean cleaner pastures next spring.

A walk through infected areas this time of year will likely turn up plenty of thistle seedlings in flat, rosette growth form, he says. “These are very sensitive now to certain herbicides. So spray this fall and thistles will not be a big problem next year,” he says.

Several herbicides are effective and recommended for thistle control, he adds, with perhaps the most effective being a newer herbicide called Milestone. Two other very effective herbicides are Tordon 22K and Grazon.

“But be careful with Tordon and Grazon since they also can kill woody plants, including trees you might want to keep. 2,4-D also works well while it’s warm, but you will get better thistle control by using a little less 2,4-D and adding a small amount of Banvel or dicamba to the mix,” Anderson says.

Other herbicides also help control thistles in pastures – like Redeem, Ally and Curtail – but no matter which weed killer is used, Anderson cautions users to be sure to read and follow label instructions – and be sure to spray on time.
-- Bruce Anderson, University of Nebraska Extension

      Senators Introduce Veterinary Services Legislation

U.S. Senators Debbie Stabenow (D-MI) and John Thune (R-SD) have introduced the Veterinary Services Investment Act (VSIA). The bill would establish a new grant program to assist states in addressing veterinary workforce needs, such as recruiting veterinarians to work in underserved areas, bolstering food safety and conducting surveillance of animal disease.

Broad, bipartisan support for VSIA has grown substantially since a companion bill, H.R. 3519, was introduced in the U.S. House of Representatives in July, reports the American Veterinary Medical Association (AVMA). In addition, 89 veterinary and agricultural groups have joined the AVMA's letter endorsing the VSIA.

Under VSIA, veterinary clinics in rural areas and state, national, allied or regional veterinary organizations, specialty boards or veterinary medical association would be eligible to apply for grants. Veterinary colleges, university research and veterinary medical foundations, departments of veterinary science and comparative medicine, state ag experiment stations, and state, local and tribal government agencies would also be eligible to apply for grants.

More info is available at www.avma.org.
-- AVMA release

      Springtime Sheep Grazing Helps Beat Leafy Spurge

Using sheep to control leafy spurge works best if done each spring, an Agricultural Research Service (ARS) study concludes. In fact, just a few years of sheep grazing during spring allows desirable forage grasses to gain the upper hand as leafy spurge declines. Plus, it’s less expensive than applying herbicides and replanting pastures.

Researchers at the ARS Fort Keogh Livestock and Range Research Laboratory in Miles City, MT, say one reason light spring grazing may devastate leafy spurge –and perhaps other non-grassy weeds – is that the defoliation stress triggers tannin production at the expense of plant growth. Tannins often repel grazers, so there’s a selective advantage to this kind of response, but an extensive loss of foliage is too much of a detrimental offset.

Of course, desirable grasses are eaten by the sheep as well, but grasses, unlike broadleaf plants such as spurge, are less appetizing to sheep, the researchers report.
-- USDA ARS news release

      Third Dairy Buy-Out Announced

Cooperatives Working Together (CWT) Thursday announced a third herd retirement for 2009 and the fourth in the past 12 months. All bids must be postmarked by Oct. 15 and, as with the previous buy-out, this round will accept bred heifers. Once the bid selection process is completed, farm audits should begin the first week of November and be completed by early December.

As with the two previous herd retirements of 2009, producers whose bids are accepted will be paid in two installments: 90% of the amount bid times the producer’s 12 months of milk production (from Sept. 1, 2008, through Aug. 31, 2009) when it is verified that all cows have gone to processing plants. The remaining 10% plus interest will be paid at the end of 12 months if neither the producer nor the dairy facility – whether owned or leased – go back into in the commercial production and marketing of milk during that period.

“The herd retirement of late 2008, plus the two herd retirements so far in 2009, have removed 226,000 cows from the nation’s dairy herds,” said Jerry Kozak, president and CEO of the National Milk Producers Federation, which manages CWT. “Those efforts have helped adjust the supply of milk more in line with demand. This third herd retirement of 2009, along with a stabilizing global economy, should further accelerate the recovery in dairy farmers’ prices.”
For more info, go to www.cwt.coop.
-- CWT release

      University Of Nebraska Plans Nutrition Conference

The Husker Beef Nutrition Conference will be Nov. 6 at the University of Nebraska-Lincoln (UNL) Ag Research and Development Center near Mead. The program will look at recent research on improving feed efficiency as well as ongoing research on distiller’s grains.

Registration is $25/person and may be paid on-site. For more info or to register, contact Galen Erickson at geericks@unlnotes.unl.edu or 402-472-6402.
-- UNL release

    Weights & Measures Every Cattleman Should Know

Grams, kilograms, ml, cc; what does it all mean? What cattleman hasn’t stood with medication in hand and wondered if he was helping or making things worse with a wrong dosage. It really isn’t complicated, but it may seem that way to livestock producers who don’t use these applications in everyday life. Let’s shed some light on the subject.
-- Click on headline to read the rest of this story by Dave Sparks DVM, Oklahoma State University

      World Will Need 70% More Food In 2050

World food production must increase by 70% by 2050 to nourish a projected human population of 9.1 billion, says the UN Food and Agricultural (FAO) Organization.

FAO released the report ahead of the high-level expert forum set for Rome on Oct. 12-13 and entitled "How to Feed the World in 2050." Gathering at the forum will be 300 specialists from academic, non-governmental and private sector institutions, which will pave the way for a World Summit on Food Security in Rome on Nov. 16-18.

The FAO report anticipates nearly all the population growth to occur in developing countries, with Sub-Saharan Africa expected to grow the most – 108%. Conversely, East and South East Asia will be up just 11%.

"Around 70% of the world population will live in cities or urban areas by 2050, up from 49% today," the document says.

Food demand is expected to grow as a result of rising incomes, as well as population growth. The paper says cereal production will have to increase by almost 1 billion tons and, meat production by more than 200 million tons to reach a total of 470 million tons in 2050.

The FAO estimate that the "production of biofuels could also increase the demand for agricultural commodities, depending on energy prices and government policies."

More land will be needed for crops "despite the fact that 90% of the growth in crop production is projected to come from higher yields and increased cropping intensity."

The FAO estimates that "arable land will have to expand by around 120 million hectares in developing countries," mainly in Africa and Latin America, while "arable land in use in developed countries is expected to decline by some 50 million hectares, although this could be changed by the demand for biofuels."
-- hindustantimes.com

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