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BEEF'S COW CALF WEEKLY    January 29, 2010  |  A PENTON MEDIA PUBLICATION
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    Table Of Contents
> Having Fun, Working Hard At Convention
> Are Attitudes Changing Regarding Climate Change?
> A Bullish Bull Market
> 2010 MN Beef Cow/Calf Days
> BEEF Has Cameo Role In Temple Grandin Biopic
> Avoid Injury By Staying Alert Around Cattle
> Beef Demand And Consumer Trends
> Gasoline, Diesel Prices Decline For The Week
> Genetics Webinars Offered
> I "Heart" Beef Campaign To Kick Off In February
> Latest Cattle-On-Feed Report Is Generally Bullish
> Redesigned Beef Cow Ration Balancer Available
> Senators Oppose EPA On Greenhouse Gases
> The Future Looks Bright, Sort Of
> USDA Climate-Change Research Funding Bumped 10X
> Winning The War With HSUS

    Our Perspective
      Having Fun, Working Hard At Convention

I look forward to the National Cattlemen’s Beef Association convention every year. There is something intriguing about seeing 6,000 cowboys walking downtown in a major city.

The issues facing the industry are becoming increasingly more complex and threatening. The industry certainly won’t alter the fact that we’re outnumbered and outspent by our opponents by a considerable measure, but witnessing how cattlemen all across the country are working through their local and national associations to proactively address these issues certainly gives one considerable hope for the future.

There are a lot of people who are passionate advocates for our industry and who are committed to both building demand and improving the business environment in which we work. Considering the political environment we’re facing, such participation and resolve have never been more important.

I have to confess that a lot of the work that is done is tedious and devoid of excitement, but it truly is impressive to see how cattlemen are willing to give their time and efforts to the cause.
-- Troy Marshall



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      Are Attitudes Changing Regarding Climate Change?

This week the chairman and ranking member of the Senate Agriculture Committee agreed to co-sponsor a resolution of disapproval introduced by Sen. Lisa Murkowski. The resolution is in opposition to the Environmental Protection Agency’s efforts to begin regulating greenhouse gases via the Clean Air Act.

At the same time, a media survey asked voters to rank the 10 major issues in terms of importance. The results showed climate change to be dead last on the list of issues, and a very distant last at that. This survey and others show that the American voter is not overly concerned about climate change. Their focus is more on jobs and expanding deficits.

Meanwhile, politicians in the wake of the stunning election results of Massachusetts last week suddenly appear to be in the mood to listen to the electorate. It might be decidedly premature to say that cap and trade and some of the more draconian measures being pushed by this Congress and administration are dead, but they’re certainly moving toward the backburner in today’s political environment.

The planet may be in a cooling phase that seems to defy explanation, but the heat has definitely been turned up on politicians.
-- Troy Marshall

      A Bullish Bull Market

Early bull sales have seen prices coming in higher on average. The strength of the bull market is a little surprising given that overall profitability for the cow-calf side of the business has been pretty marginal; plus, the long-anticipated expansion in numbers has yet to materialize.

However, the supply and demand factors look better for 2010 than 2009, and we’re continuing to see cow-calf producers embracing quality over quantity in their management plans. The effect is that the top half of the bull market seems to be significantly higher, while the lower half is steady to lower.
-- Troy Marshall



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      2010 MN Beef Cow/Calf Days

Minnesota’s Extension Beef Team has set its 2010 Cow/Calf Days. At a cost of $25/family or farm which includes a meal and proceedings, attendees can register by calling the number listed with each location.

Feb. 2 – Staples (9:30-3 p.m.), 320-732-4435.
Feb. 2 – Bagley (5:30-9:30 p.m.), 218-694-6151.
Feb. 3 –Lancaster (5:30–9:30 p.m.), 218-463-0294.
Feb. 4 – Baudette (5:30–9:30 p.m.), 218-327-5958
Feb. 5 – Grand Rapids (5:30-9:30 p.m.), 218-327-5958.
Feb. 8 – Mora (5:30-9:30 p.m.), 218-327-4490
Feb. 9 – Glenwood (9:30-3 p.m.), 320-231-7890.
Feb. 10 – Pipestone (9:30-3 p.m.), 507-825-6715.
Feb. 11 – Rochester (5:30-9:30 p.m.), 218-327-4490.
Feb. 12 – New Prague (9:30-3 p.m.), 507-357-8230

This year’s topics include: The basics and cost of developing heifers, What’s to know about grazing systems, The economics behind the cow, research updates and a producer speaker panel on keeping the younger generation in the beef business, and Current Beef Team Updates. For more info, visit www.extension.umn.edu/beef.
-- University of Minnesota

      BEEF Has Cameo Role In Temple Grandin Biopic

An original film based on the development and early professional life of animal behaviorist Temple Grandin is set to premiere on Feb. 6 at 8 p.m. (EST) on HBO. And, BEEF magazine has a cameo role in the two-hour production.

BEEF is among the first few industry publications to have carried articles on animal handling at the start of Grandin’s career, and a pair of 1970s covers and articles appear in the production.

Temple Grandin is an original film based on Grandin’s inspirational, true story starring Claire Danes. The movie chronicles the developmental and early professional years of the noted animal behaviorist and designer of livestock-handling facilities. Here’s a link to the movie trailer – www.youtube.com/watch.

But Grandin's accomplishments are particularly noteworthy because she's one of the world's highest functioning autistics. She's worked to foster a better understanding of autism among the general population and is a prominent advocate for autism rights. And it's that vein that the HBO presentation explores using the livestock industry as a backdrop to her personal discovery and development. To read more about the production, go to beefmagazine.com/beef-quality/cattle-handling.

Information related to autism and the HBO film will be displayed in all 775 Barnes & Noble stores and at www.bn.com/templegrandin, including a free, downloadable coloring book that tells Temple’s story through illustrations created by artists with autism. Download the coloring book through Feb. 17 at bn.com/templegrandin.

Grandin continues to write for BEEF. In fact, a worker safety article – “Safe Makes For Safety” – appears in the January issue of BEEF at beefmagazine.com/beef-quality/cattle-handling/.
-- Joe Roybal



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      Avoid Injury By Staying Alert Around Cattle

In recent years, a number of cattle handlers have been attacked by a cow or bull, says Eldon Cole, University of Missouri Extension livestock specialist. Although the majority of the attacks didn’t result in fatalities, there have been many bruises, broken bones and crushed egos.

Statistics support the fact that farming is one of the most dangerous occupations. According to Amanda Marney, University of Missouri Extension ag preparedness specialist, national data show livestock, machinery and falls as the dominant sources of occupational injury on farms.

“In fact, some studies show that up to one-third of injuries on the farm are associated with livestock,” Marney says. “While many cattle are placid, they weigh more than six times the weight of a man and can crush bones with a single kick, step or charge.”

In a study released by the Centers for Disease Control and Prevention (CDC), there were 21 cattle-related deaths in Missouri, Iowa, Kansas and Nebraska from 2003 to 2008. Of these deaths, 13 involved attacks by individual bulls, six involved attacks by individual cows and five involved multiple cattle.

According to Cole, the attacks reported to him have resulted from animals that had never acted aggressive toward their owners before. “Some may even have been show animals that were broke to load or otherwise were very docile,” Cole says.

“Don’t assume an animal that’s halter broken or that you’ve petted out in the pasture won’t have a bad day and their hormones take over. When this occurs, bulls or cows can surprise you at how fast they move,” Cole says. “Your big beef or dairy bull may not be as fast but they will be quicker than you expect.”

Cole offers several tips to help avoid such injuries:

  • Always be careful around livestock and have an escape route planned such as going under or over a fence or through a man pass.

  • Always carry some device that offers some protection in case of attack. Though dogs can provoke an animal, they can also sometimes help the owner escape.

  • Remember, you’re not getting any younger, and may not move as quickly as you once did. Always try to have another person with you when working with newborns or moving bulls.

  • Cull aggressive animals. Docility is a heritable trait; if some animals in your herd are inherently mean, pay more attention to that trait in selecting replacements. Some breed associations offer docility EPDs.
  • Don’t sacrifice safety for speed; “easy does it” is a good policy around livestock.
  • Keep fences and gates in good repair and sturdy enough to protect you and your help.
-- University of Missouri release

      Beef Demand And Consumer Trends

While the recession has been the biggest factor in consumer demand, there are glimmers of hope on the consumer horizon, according to John Lundeen, executive director of market research with the National Cattlemen's Beef Association (NCBA).

The importance of protein in the diet is on the rise with consumers, he told cattlemen attending the Cattlemen's College at the Cattle Industry Convention this week in San Antonio, TX. In 2007, 55% of consumers said protein is extremely or somewhat important in the diet. Now, that figure is 64%.

What's more, Lundeen said NCBA's research reveals that consumers are planning to increase beef purchases. In July, 13% of consumers surveyed said they intend to eat more beef vs. 12% who indicated they were cutting back, for a 1% net gain.

"I've never seen that in the data before," he said. "We need to corroborate that, but it may be that we've turned the corner."

To see a short interview video with Lundeen, go to http:/FILL IN LATER
-- Burt Rutherford



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      Gasoline, Diesel Prices Decline For The Week

Gasoline and diesel at retail declined for the week ending Jan. 25. Regular gasoline at retail fell for the second week in a row, shedding 3¢ to $2.71/gal., or 87¢ above the average a year ago. Diesel also fell for a second week, dropping 4¢ to $2.83, and 57¢ above the year-ago price.

Gasoline was down in all regions, with the East and Gulf Coasts shaving 3¢ to $2.72 and $2.59, respectively, while the Midwest slashed 6¢ to $2.62, and the West Coast 1¢ to $2.94. California was down 2¢ to $3.01/gal.

Diesel was also down across the country. The East and Midwest shed 4¢ to $2.88 and $2.79, respectively, while the Gulf Coast and the West Coast slid 3¢ to $2.80 and $2.92, respectively. California slipped 2¢ to $2.99, and the Rocky Mountains dropped 1¢ to $2.82/gal.
-- U.S. Energy Information Administration

      Genetics Webinars Offered

Cattlemen can tune into two webinars on beef cattle genetics this month.

On Feb. 11 at noon Central time, cattlemen can learn about “Managing genetic defects in beef cattle: practical advice for protecting your herd and investment.” Topics include a review of the mode of inheritance common to many genetic defects, understanding inbreeding, the importance of pedigree analysis, common genetic defects, and practical advice for selection and culling to avoid or eliminate genetic defects in your herd.

Another webinar Feb. 25 at noon Central time will look at “Mating systems to solve problems and add value to beef production systems: crossbreeding and the power of heterosis.” Topics include a review of the fundamentals of heterosis (hybrid vigor), the power of crossbreeding to improve production efficiency, breed complementarity, simple and effective crossbreeding systems for large and small herds and why there’s been a surge in popularity of hybrid genetics.

To join the webinars, go to connect.extension.iastate.edu/beefcattle/. Anytime before the meeting you can visit www.extension.iastate.edu/testconnect/ to confirm your ability to connect to the webinars.
-- Beef Cattle Clearinghouse eXtension Community of Practice release



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      I "Heart" Beef Campaign To Kick Off In February

"I Heart Beef" is the name of a checkoff-funded campaign aimed at jumpstarting sales of middle meats in a traditionally slower time – February. The program coincides with Heart Health Month and was specifically designed to help strengthen interest in beef middle meats by reminding consumers of their passion for great steaks like the T-bone and tenderloin.

"A growing body of evidence shows that lean beef, trimmed of visible fat, can be a part of a low saturated fat diet that does not increase heart disease risk factors," says Dave Fugate, cow-calf producer from Greenback, TN, and chair of the Joint Public Relations Subcommittee. "The checkoff's I Heart Beef campaign is strategically positioned during a time when consumers tend to focus on dieting, and we're trying to make them aware of the heart health benefits of lean beef; meanwhile, aiming to increase sales of middle meats which aids the ultimate goal of the checkoff – increase beef demand."

The campaign includes numerous media outreach components, online and electronic communications, and communications and a recipe contest geared toward registered dietitians, encouraging them to share their love for lean beef. As an off-shoot of the national efforts, the campaign can then be tailored by state beef councils.

“This campaign will kick off in February but the benefit to beef producers is that its usefulness can be extended to other holidays such as St. Patrick’s Day when consumers are celebrating the holiday with corned beef and cabbage,” Fugate says. “And there’s something out there for everyone – if you’d like to participate as a producer, this program offers ways to be involved and help share the beef story so hopefully more people remember to ‘heart’ beef during February. Watch your e-mail or contact your state beef council for more details.”
-- www.beefboard.org

      Latest Cattle-On-Feed Report Is Generally Bullish

USDA’s monthly cattle-on-feed report released last Friday was generally a bullish report given the higher-than-expected marketings in December and lower-than-expected feedlot placements. The report, which details on-feed numbers, marketings and placements as of Dec. 31, found that a combination of high feed costs, lower out-front cattle prices and poor weather conditions in December caused feedlots to place 6.1% fewer cattle on feed than a year ago. At 1.546 million head, December placements were the lowest for this month since December 1998.

As of Jan. 1, the feedlot inventory was pegged at 11.009 million head, the smallest January inventory number since January 2003. Marketings in December were also up 3.5% from year-ago levels, 1.2 points higher than the average of pre-report estimates.

Writing in the CME Daily Livestock Report, Steve Meyer and Len Steiner say the sharp reduction in placements in November and December should be supportive of beef prices in late spring and early summer although the demand situation continues to be a concern. Feedlot operators have placed about 273,000 fewer cattle on feed in the last two months compared to the previous year. Some of the reduction reflects the fact that good pasture conditions last summer and early fall caused producers to keep feeders on grass a bit longer, which also explains why we are seeing heavier animals placed on feed.

Feeder supplies should be tight for much of 2010, especially since cow-calf operator profitability remains a concern and producers have yet to stop the beef cow herd liquidation.
-- CME Daily Livestock Report

      Redesigned Beef Cow Ration Balancer Available

The Beef Cow Ration Balancer program has been redesigned and is available to help beef producers more closely monitor the nutritional requirements of their cows. Designed to assist producers in efficiently balancing rations to meet cow requirements, the program can be downloaded from the University of Minnesota Extension Beef Team’s website at www.extension.umn.edu/beef/. If you have questions or comments about the program, email the developer Mike Boersma at boers010@umn.edu.
-- University of Minnesota

    Senators Oppose EPA On Greenhouse Gases

Farm organizations are welcoming the decisions of the chairman and ranking member of the Senate Agriculture Committee to support a Senate resolution opposing EPA’s plan to regulate carbon dioxide and other greenhouse gases (GHGs) through the Clean Air Act (CAA).

A total of 138 commodity and ag organizations signed a letter circulated by the National Cotton Council that endorses a resolution of disapproval under the Congressional Review Act. The resolution was introduced by Sen. Lisa Murkowski (R-AK).
-- Click on headline to read the rest of this story Forrest Laws

      The Future Looks Bright, Sort Of

The U.S. is on the cusp of an economic recovery, but we’re bucking a headwind, says Jason Henderson, executive vice president of the Omaha Branch of the Federal Reserve Bank of Kansas City. “It’s not a strong recovery,” he told cattlemen attending the Southwest Beef Symposium in Tucumcari, NM, last week. “We’ll look back at this last year and wonder how we got through. But we did.”

His forecast for 2010 is for better economic conditions. He predicts the economy to grow 3% this year, compared with a historic growth rate between 4.5% and 5%. And he adds that the Federal Reserve says the economy will start adding jobs by the end of the first quarter into the second quarter. “But job growth won’t be robust.”

The reason for his guarded optimism is that while the financial market crisis has eased and the waves of foreclosures in the housing market will get smaller and smaller, commercial real estate is still struggling. And continued high unemployment rates could dampen the recovery.

Meanwhile, Lowell Catlett, dean of the College of Agricultural, Consumer and Environmental Sciences at New Mexico State University, takes a more bullish approach.

“It’s amazing how we forget how powerful this country really is and how strong our economic base is,” he told cattlemen.

Since 1933, when the Great Depression ended, the Gross Domestic Product has only declined year-on-year from 1945 to 1946. GDP numbers for 2008, which were released in June of 2009, showed a 2.6% growth. When 2009 numbers come out in June this year, Catlett expects another year-on-year increase in spite of several quarters that showed a decline.

“Recessions are a natural part of who we are,” he says. “In the last 80 years, we’ve had 13, not counting this one. You can’t sprint all the time. You have to pause and take a breath.”

What do Americans do better than anyone else in the world? “They get up in the morning and they go to work. After we have a little pause that refreshes, we do what? Go back to work. The economy after every one of those recessions grew at twice the rate it did prior. This one, I think, will be no different,” Catlett says.
-- Burt Rutherford

      USDA Climate-Change Research Funding Bumped 10X

USDA funding for research on greenhouse gas (GHG) mitigation in agriculture will increase by more than 10-fold over the next four years, says USDA Secretary Tom Vilsack.

The increase comes as the U.S. joined 20 other countries on Dec. 16, 2009 to announce the formation of the Global Research Alliance on Agricultural Greenhouse Gases (GRA), an international research collaborative to combat climate change. For more on the USDA GRA initiative, see www.usda.gov and go to the "Press Room." Search for Release No. 0615.09 from Dec. 16, 2009.

Over the next four years, USDA plans to expand agricultural climate change mitigation research by $90 million and contribute this research to the GRA. The increase will raise USDA´s ag climate change mitigation research portfolio to more than $130 million over the next four years, up from a base level of funding of just over $10 million in fiscal year 2009.

USDA´s enhanced commitment is part of a larger increase on climate change research at the agency. Overall, USDA says it expects to invest more than $320 million in the next four years on climate change mitigation and adaptation research for agriculture.

In conjunction with the announcement, USDA also released a new report entitled "The Effects of Climate Change on U.S. Ecosystems." This report summarizes the most recent scientific findings on how climate change will affect ag systems in the U.S. and worldwide.

The report is based on a consensus of recent scientific research and modeling. It concludes that climate change is already affecting U.S. ag, land and water resources, and biodiversity, and identifies many of the effects on ag and other ecosystems in the U.S. over the next several decades.

Some of the report´s main points include:
  • Grain and oilseed crops will mature more rapidly, but increasing temps will heighten the risk of crop failures.
  • Marketable yield of horticultural crops (such as tomato, onion, and fruit) are more vulnerable to climate change than grains and oilseed crops due to the high sensitivity of their quality and appearance to climate factors.
  • Livestock mortality will decrease with warmer winters but will be more than offset by greater mortality in hotter summers. Hotter temps also will result in reduced livestock productivity due to changes in consumption and lower pregnancy rates.
  • Elevated atmospheric CO2 will drive more and wider weed growth and reduce the effectiveness of herbicide applications.
  • Disease and pest prevalence will escalate as a result of shorter, warmer winters.
  • Shrinking mountain snowpack and earlier spring snowmelt runoff in the western U.S., and more drought in the West and Southwest, will further tax water resources.
-- Forrest Laws, Farm Press

      Winning The War With HSUS

How can cattlemen battle HSUS? “By doing it right and telling the world,” says Tom Field, National Cattlemen’s Beef Association (NCBA) executive director of producer education.

Quoting a novelist, Field told cattlemen at the Southwest Beef Symposium in Tucumcari, NM, “You are the story teller of your life, and you can create your own legend or not.” The problem, he says, is we’re letting other people tell our story.

In fact, he says many of the challenges cattlemen are facing revolve around the industry’s ability to communicate and communicate effectively. “The fact of the matter is consumers want to trust us. And, by and large, they do,” he says. But consumers are under a barrage of misinformation from anti-beef activists. Keeping that trust is the responsibility of every cattle producer.

Where does consumer trust come from? “Producer integrity and Beef Quality Assurance competence. That’s how we build trust and that’s how we hold trust,” he says. “Your personal integrity is fundamental to the whole thing.”

The good news, he says, is that integrity is something cattlemen value. “At the end of the day, choices make destiny. It’s our story and we’re letting other people tell it right now. So we have to recapture our own legend. But we have a position of strength – good people and a legacy of caring.”
-- Burt Rutherford

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