BEEF Daily July 29, 2010

I’ll never forget my first heifer, 510C. I was four years old when I got my start in the cattle business. That year, my grandpa had a bottle calf, and he asked me if I would take care of him and get him big enough to join the rest of the calves. I took great pride in feeding my bottle calf, although I’m sure I did plenty of watching, and my dad did most of the feeding.

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The Beef Checkoff Program, the National Pork Board and Yerecic Label announces the completion of Phase One of the second Protein Labeling Study (PLS II). The PLS II study identifies current consumer information needs while shopping the meat case, explores consumer recipe use, and tests a variety of on-pack labels for general appeal and functionality.

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Just when cattle producers' long-awaited rally appeared to falter, some hot temperatures in Kansas have put life into cattle and meat prices. News that more than 2,000 cattle had died of heat stress in Kansas a week ago, and that much of the Great Plains had heat advisories pushed up cattle prices from $86/cwt. a month ago.

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We think that Darci Adams "doth protest too much" when she attempts to defend the Humane Society of the United States as an organization concerned about animal care. The only thing she got right in her recent editorial (July 7, "Humane Society responds to critics") is when she admits that the HSUS is not your local Humane Society that takes care of stray dogs and cats.

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Meet BEEF Daily Editor Amanda Nolz. With her boots planted firmly on the ground as both a cattle producer and an agriculture writer and speaker, this young cattle industry professional presents her unique perspective on pertinent industry issues and trends each Monday to Thursday morning.

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