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MOBILE TV UPDATE
Brought to you by Broadcast Engineering magazine

In the August 4, 2009 Issue:

Are terrestrial TV signals the answer for mobile TV?
Starhub TV on Mobile launches four new channels to Singapore’s foreign nationals
Telefónica Peru, Telegent launch free-to-air mobile TV in Peru
Ad Week warns marketers ignore small screen at their peril
Mirics extends FlexiTV software mobile TV receiver to Intel Atom-based platforms

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 Top Story
Are terrestrial TV signals the answer for mobile TV?

Mobile TV chip supplier Telegent thinks so, but the ATSC terrestrial standard poses to be a formidable technical challenge in North America.

> Read Full Story

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State-of-the-art Coverage Prediction & Analysis
Integrated Broadcast Design Capabilities & RF Systems Planning for Broadcast and Mobile Markets Worldwide.

 Industry News
Starhub TV on Mobile launches four new channels to Singapore’s foreign nationals

Mobile TV offers a platform for unique services serving niche markets.

> Read Full Story

Deutsche Telecom gathers TV 2.0 pieces for ad-free soccer

Soccer fans can take their pick from mobile, fixed, live, on-demand, interactive and HD viewing.

> Read Full Story

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ATSC-M/H Mobile TV Systems

Expanding its industry-leading portfolio of Mobile TV transmission technology, Axcera introduces innovative transmission solutions supporting ATSC-M/H, the mobile/handheld technology standard being developed in the Advanced Television Systems Committee (ATSC). Learn more about ATSC-M/H solutions

Axcera | The RF Experts | 1-800-215-2614 | www.axcera.com

 Partnership Deals
Telefónica Peru, Telegent launch free-to-air mobile TV in Peru

The mobile carrier hopes a star will be born with its new analog TV-ready Movistar mobile phone.

> Read Full Story

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Utilizing Smooth Streaming

Smooth Streaming, Microsoft's new adaptive streaming technology, is an exciting advancement that brings us closer to Web-based television-like delivery of HD media content. This white paper will introduce you to Smooth Streaming and explains how you can apply the technology in real-world VOD and live event broadcasting applications.
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 Mobile TV Testing & Research
Ad Week warns marketers ignore small screen at their peril

Mobile TV accounts for 15 percent of all media consumption.

> Read Full Story

Forbes explores mobile opportunities

Forbes’ Laurie Burkitt reports that the number of Americans tuning into mobile jumped 52 percent in Q1 2009.

> Read Full Story

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Transmitting straight from the editor’s desk

In his new blog, Broadcast Engineering Editorial Director Brad Dick posts his rants, raves and reviews of what’s happening in the industry. To read his latest post, visit blog.broadcastengineering.com/brad.

 New Products & Technology
Mirics extends FlexiTV software mobile TV receiver to Intel Atom-based platforms

Mirics hopes to see the technology built into ultra-portable devices such as netbooks, MIDs and PMPs.

> Read Full Story

Harmonic to highlight DiviCom Electra 8000

The Divicom Electra 8000 reduces bit rates without degrading video quality.

> Read Full Story

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Podcast
Many broadcasters breathed a big sigh of relief with the completion of the DTV transition last month... Click here.
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Intended for broadcast engineers interested in understanding how Internet Protocol (IP) Networks can be used as a transport layer for next generation broadcaster networks... Click here.
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Featured Video
Jay Adrick, vice president of broadcast technology for Harris, gives an overview of the various components and systems that comprise the company’s ATSC MPH Mobile DTV solution... Click here.
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