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MOBILE TV UPDATE
Brought to you by Broadcast Engineering magazine

In the September 15, 2009 Issue:

When it comes to advertising, mobile TV isn't just a 'me too' channel
Mobile TV providers strive to stay out of the red
Measuring viewer behavior essential for raising mobile TV's visibility for media buyers
U.S. content security market to hit $1 billion in 2009
TeamCast introduces newest DTV, mobile TV modules

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 Top Story
When it comes to advertising, mobile TV isn't just a 'me too' channel

Insight into where and when viewers watch, plus two-way communication, makes mobile TV a distinctive advertising opportunity.

> Read Full Story

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Your Mobile Broadcast Solution
Let LARCAN Move You. Anywhere.

See us at IBC 2009! LARCAN - M213 / Mobile Zone


NEW LARCAN – Mobile Plus. Leading Edge Solution for Mobile DTV
LARCAN & UDcast Announce Partnership to Deliver Integrated System for ATSC Mobile TV Providers and Broadcasters.

NEW In-SiNC – Remote Control & Monitoring Software
Site. intelligence. Navigation. Control. In-SiNC, On-Site. Anywhere.
LARCAN’s In-SiNC Remote Control & Monitoring Software enables you remote access to monitor and manage your broadcast sites worldwide.

Award Winning Mobile Solutions – MXi Series & Magnum Series
Your Mobile Broadcast Network Solutions. See the latest innovations in Low to High Power Transmitters for Worldwide Standards.

 Industry News
Mobile TV providers strive to stay out of the red

Mobile TV generated about $118 million in advertising revenue in the first half of 2009.

> Read Full Story

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ATSC-M/H Mobile TV Systems

Expanding its industry-leading portfolio of Mobile TV transmission technology, Axcera introduces innovative transmission solutions supporting ATSC-M/H, the mobile/handheld technology standard being developed in the Advanced Television Systems Committee (ATSC). Learn more about ATSC-M/H solutions

Axcera | The RF Experts | 1-800-215-2614 | www.axcera.com

 Partnership Deals
Measuring viewer behavior essential for raising mobile TV's visibility for media buyers

FLO TV and Rentrak's new partnership may signal more profitable mobile TV.

> Read Full Story

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It's time to enter Broadcast Engineering's 9th Annual Excellence Awards contest. This is a unique opportunity to have your facility highlighted in the December issue of Broadcast Engineering's Digital Reference Guide. Each nominated facility is featured with a full-page, custom story - complete with photos and listings of your design team and the key products used in the project. Click here to learn more.

 Mobile TV Testing & Research
U.S. content security market to hit $1 billion in 2009

'Reactive' buying will keep spending high, says Telecom industry analyst Infonetics.

> Read Full Story

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Transmitting straight from the editor’s desk

In his new blog, Broadcast Engineering Editorial Director Brad Dick posts his rants, raves and reviews of what’s happening in the industry. To read his latest post, visit blog.broadcastengineering.com/brad.

 New Products & Technology
TeamCast introduces newest DTV, mobile TV modules

The multistandard product portfolio relies on Xilinx FPGA flexibility, logic capacity and embedded processing.

> Read Full Story

GooMe M Cube enables operators to offer bundled TV, three-screen accessibility

The over-the-top media management system delivers any content to PC, TV and mobile TV devices.

> Read Full Story

TeamCast DVB-T2 receiver adds measurement capability

The Dmod4-T2 continuously monitors real-time signal performance.

> Read Full Story

MaxLinear raises mobile TV chip miniaturization bar

At 1.57mm by 1.57mm, the new MxL703RM chip cuts power consumption by 30 percent.

> Read Full Story

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