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Chief Marketer Report; Insights. Innovations. Solutions.
March 4, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Controlling Damage in a Web 2.0 World
Passionistas: The New Empowered Consumers
Influence the Influencers: The Role of PR Agencies in Social
Insourcing Versus Outsourcing: The Challenge of Today's Multichannel Marketer


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This Week's Stories

Controlling Damage in a Web 2.0 World
By Jeff Schmitt
 In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Click here to read how you can control the damage by self-styled activists and emotional hypochondriacs.

Passionistas: The New Empowered Consumers
By Carla Ranno and Shana Lory
 What's a passionista, and why should you care? Click here to find out how these Yahoo-defined enthusiasts can use Web 2.0 to help fuel passion for your brand.

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Search Engine Strategies heads to New York with a new focus on the Interactive Marketplace. Our content line-up includes key market makers from around the world, along with an educational outline designed to address the issues Search Marketers face each day. From universal search considerations in natural search, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you. Use 10PEN when you register to SAVE 10%.

Influence the Influencers: The Role of PR Agencies in Social
By Jeff Zabin
 Its no surprise that public relations gurus were among the first to embrace social media. Click here to learn what worked and why, and how marketers can make online networking work for them.

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Marketing executives who wish to thrive, or even survive, must be able to accurately anticipate the needs of their customers, target unseen market opportunities, and know which investments and actions will provide the greatest returns. If you want to know how predictive analytics answers these vital questions, register today!

Insourcing Versus Outsourcing: The Challenge of Today's Multichannel Marketer
By Michael Caccavale
 Marketers do a good job at handling their in-house systems on a daily basis. But do they have the skill sets to access and track customer behavior? For a primer on what marketers should consider about outsourcing, click here.



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Oneupweb, the leader in integrated online marketing, has two new papers to help you test, tune and focus your online marketing initiatives in 2008: 10 Top Ideas for a Quarter and Time for Your 15-Point Usability Checkup. Click the articles to download, or visit OneUpWeb.com

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