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Chief Marketer Report; Insights. Innovations. Solutions.
September 16, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Steps for Success in a Down Economy
Re-examine the Metrics of Online Video
Breakthrough with Emotional Led Innovation
MySpace Names Brands Sponsoring Its Free Music


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This Week's Stories

Steps for Success in a Down Economy
By Nancy Shaver
 Marketers are increasingly being squeezed by management to cut costs. In dire economic times, organizations need to ask themselves if smart marketing—and not budget cuts—will help boost profits during a slowdown in consumer spending. Here's a few steps to help shift the perception of marketing from cost center to value generator.
Read the full story here


 Re-examine the Metrics of Online Video
By Jaffer Ali
 The sudden explosion of online video compels marketers to re-examine how to measure and assess consumer behavior online. What's the best metric for success, and how do you know if the message is coming through the entertainment?
Read the full story here


 Breakthrough with Emotional Led Innovation
By Laurence Knight
 Emotionally led innovation can be the perfect counterbalance partner to technology led innovation. Here are some techniques that can help an organization drastically change their creative momentum.
Read the full story here


 MySpace Names Brands Sponsoring Its Free Music
By Brian Quinton
 (Promo) McDonald’s, Toyota, State Farm and Sony are among the first brands to market on the new MySpace Music expected to debut later this week. The new service, a joint venture between MySpace owner News Corp. and three of the four largest music companies, will let users stream and share music for free, but will charge for downloads to a device.
Read the full story here


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