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Chief Marketer Report; Insights. Innovations. Solutions.
September 23, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Search Marketing and the American Sports Mom
In Direct Mail, Don't Mistake Personalization for a Relationship
Marketers Should Search for Hispanics Online
NBC Streams Fall Previews On Multiple Platforms


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If you’re thinking about making online customer communities part of your marketing mix, you need the 10 Tips for Building Successful Online Customer Communities. This report provides valuable tips and insights gleaned from experiences from more than 300 of the most successful online customer communities. Click here to get your copy.

This Week's Stories

Search Marketing and the American Sports Mom
By Stuart Larkins
 Thanks to Sarah Palin's spot on the Republican ticket, hockey moms are in the spotlight. But are they searching the Internet for items other than lipstick? Stuart Larkins of DoubleClick Performics unveils some of the online habits of the American sports mom.
Read the full story here


 In Direct Mail, Don't Mistake Personalization for a Relationship
By Chris Fischer
 Chris Fischer may be a loyalty marketer, but he got a quick lesson in trigger marketing and the list industry when he purchased his new home. He got some cool offers in his mailbox welcoming him to his new neighborhood, but also got a lot of mail that gives direct marketers a bad name.
Read the full story here


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How can you acquire new customers when people are spending less in today’s economy?
Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results.
A self-audit of your current customer acquisition programs can help you get results right away.
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Marketers Should Search for Hispanics Online
By Anton Diego
 About 23 million Spanish-speaking Hispanics in the United States are on the Web. Still, the segment is being ignored by marketers. Learn how to go beyond translation and get the job done right.
Read the full story here


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Keep up with today’s buyers with actionable advice
Buyer expectations are changing and companies are having more trouble than ever converting leads into sales calls. Engage with buyers differently to create deep relationships and drive more revenue despite changing buyer behavior. CSO Insights provides actionable advice in their recent white paper.

NBC Streams Fall Previews On Multiple Platforms
By Richard Tedesco
 Once upon a time, viewers who wanted to find out about the new season of "Diff'rent Strokes" had to watch NBC's fall preview show. Flash forward to 2008, and the previews are being streamed on NBC.com, Hulu.com, Yahoo, MSN, AOL, MySpace and Fancast.com. And as Tina Fey said during an Emmy acceptance speech on Sunday, "occasionally we're on TV" too.
Read the full story here


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