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Chief Marketer Report; Insights. Innovations. Solutions.
September 30, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Feel for Your Customer?In a Recession, Try Empathetic
Remove the Obstacles to Your Customer?s Buying Decisions
Baseball's Pep Rallies: Marketing Stunt or PR Move?
Is Your Site Indexing Working?


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Keep up with today’s buyers with actionable advice
Buyer expectations are changing and companies are having more trouble than ever converting leads into sales calls. Engage with buyers differently to create deep relationships and drive more revenue despite changing buyer behavior. CSO Insights provides actionable advice in their recent white paper.

This Week's Stories

Feel for Your Customer?In a Recession, Try Empathetic
By Faith Popcorn
 BrainReserve's recently completed Recession Survey found that from Dec. 2007 to May 2008, 42% of consumers gave up their favorite brand while 50% bought more private label products over the same period. Faith Popcorn wants to know why brand marketers aren't doing more to bring more empathetic strategies to brand marketing.
Read the full story here


 Remove the Obstacles to Your Customer?s Buying Decisions
By Carol Worthington-Levy
 You may have inadvertently set up barriers that keep your customers from wanting to take that final step and purchase from you. Here's what some of those barriers may be, and how you can break them down to encourage more sales.
Read the full story here


ADVERTISEMENT

How can you acquire new customers when people are spending less in today’s economy?
Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results.
A self-audit of your current customer acquisition programs can help you get results right away.
Download the free customer acquisition guide now.

Baseball's Pep Rallies: Marketing Stunt or PR Move?
By Tim Parry
 My favorite Major League Baseball team made the playoffs – Whoopidy-doo. Time to celebrate with an MLB-sponsored pep rally! But is that what it will take to get casual fans interested in the playoffs and World Series?
Read the full story here


 Is Your Site Indexing Working?
By Tim Parry
 You could have an e-commerce site with more than 100,000 items on it. But if your index isn't working, you could become the great unknown in cyberspace. Here's how can you tell if Google is indexing your site.
Read the full story here


The Next Big Thing: Online Video
An Interactive Roundtable with Web Video Pioneers
It’s new. It’s hot. And it can bring your brand to life. What are we talking about? Internet video. Join us on Oct. 9 for an interactive roundtable discussion. Our experts will answer all of your burning questions, and maybe bust some myths. Register Now!

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