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Chief Marketer Report; Insights. Innovations. Solutions.
October 7, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Branding the Next Generation Web
Location and Design Essential to Kohl's Expansion Success
Brand President and (Sub-Brand) Vice President
Website Globalized? Don't Forget about Incoming Requests


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This Week's Stories

Branding the Next Generation Web
By Dave Friedman
 Marketers of course know they need to actively engage customers and prospects across traditional brand channels, while exploring new channels like mobile and social media. But how can they use these emerging technologies to shape their brand?
Read the full story here


 Location and Design Essential to Kohl's Expansion Success
By Louis Lombardi
 Expansion into markets congested with competitors illustrates Kohl's commitment to growth. But it may also result in less than optimal ROI. Here is why the retailer is risking long-term economic health, which could dilute the brand's value proposition.
Read the full story here


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The Next Big Thing: Online Video
An Interactive Roundtable with Web Video Pioneers
It’s new. It’s hot. And it can bring your brand to life. What are we talking about? Internet video. Join us on Oct. 9 for an interactive roundtable discussion. Our experts will answer all of your burning questions, and maybe bust some myths. Register Now!

Brand President and (Sub-Brand) Vice President
By Robert Passikoff
 On the basis of loyalty and engagement assessments, this week it appears that Barrack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly.
Read the full story here


 Website Globalized? Don't Forget about Incoming Requests
By Donald A. DePalma
 Going global is more than just building a Web site for several foreign markets. Do you have a process for responding to foreign-language e-mails and phone calls? And what will you do for after-sales support in those other markets? Whoops. You've created the mechanisms for marketing your products around the world. However, you haven't figured out how to interact with people who haven't decided to buy yet – or who have bought something and now need some help.
Read the full story here


Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how to drop more segmented, targeted, personalized campaigns, pull higher response rates with interactive marketing and drive greater ROI using best practices and analytics. Register by October 17 and save up to $200 on your full conference registration! Simply use your Chief Marketer code E11. www.ncdm4me.com

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