View this email as a Web page Please add CM_Chief Marketer_ to your Safe Sender list.
Chief Marketer Report; Insights. Innovations. Solutions.
November 4, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Making Marketing Count in a Down Economy
Marketing to a Captive Audience
Predictions for a Brand New 2009
Antismoking Groups Flare over Pink Cigarette "Purse Packs"
It's All About Me: Gen Y Sets Its Own rules for DM Engagement
Eco-Friendly: Clorox Thinks Green
Why Joe the Cataloger Should Oppose the Bank Bailout
I Voted Today... Where's My Donut?
QR Codes for Chickens


ADVERTISEMENT

This Week's Stories

Making Marketing Count in a Down Economy
By Nancy Shaver
 In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strategy in battling churn.
Read the full story here


 Marketing to a Captive Audience
By Bill Singleton and Barbara Reed
 When your customers' attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here's what you can do with that environment to determine whether the customer has a good or bad experience.
Read the full story here


 Predictions for a Brand New 2009
By James R. Gregory
 Yes, it's Election Day. Though we'll have a better idea about 2009 once the results are in, it doesn't mean me can't start looking into the crystal ball. Here's how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year.
Read the full story here


 Antismoking Groups Flare over Pink Cigarette "Purse Packs"
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA's plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women. It looks like you can't promote awareness of breast cancer through a product known to cause lung cancer.
Read the full story here


 It's All About Me: Gen Y Sets Its Own rules for DM Engagement
By Richard H. Levey
 Take heed, direct marketers. Millennials believe it's their right to be included in any conversation about them. They do not consider themselves mere recipients of your advertising messages. Any campaign targeting millennials that starts out with the question "How do we talk with this generation?" has already missed the point. The essential question is "What can we do to make them start the dialogue with us?"
Read the full story here


 Eco-Friendly: Clorox Thinks Green
By Amy Johannes
 Best known for its household bleach, The Clorox Co. now wants consumers to think "green." Promo spoke with Tiffany Tan Kohler, group manager of promotions for The Clorox. Co. about the good and bad of green promotions.
Read the full story here


 From the Big Fat Marketing Blog

Why Joe the Cataloger Should Oppose the Bank Bailout
If Joe the Cataloger had a vote today (and he probably does), who would he vote for? Ray Schultz isn't saying, but he can tell you what Joe the Cataloger better be in favor of – and against – as a direct marketer during this economic meltdown.
Read the full story here


 I Voted Today... Where's My Donut?
For that matter, where's Tim Parry's Starbucks, Ben and Jerry's and Krispy Kreme? Incentives like these usually help Rock the Vote, but are they self-serving in a year where 90% of registered voters are projected to cast a ballot?
Read the full story here


 QR Codes for Chickens
Don't say we didn't forewarn you about QR codes. Melissa Dowling found them being used to help sell fresh chicken. But is that a product that will be embraced by early adapters, who would rather let KFC or Boston Market do the cooking for them?
Read the full story here


Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how to drop more segmented, targeted, personalized campaigns, pull higher response rates with interactive marketing and drive greater ROI using best practices and analytics. Register Today and Save on your full conference registration! Simply use your Chief Marketer code E19. www.ncdm4me.com

ABOUT THIS NEWSLETTER
You have received this newsletter because you are a subscriber to a Penton Media publication. If you feel you have received this in error, or you would like to unsubscribe, click Unsubscribe

To subscribe to this newsletter, go to: Subscribe

For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email leslie.bacon@penton.com

You are subscribed to this newsletter as #email#

To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Chief Marketer
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:chiefmarketer@pbinews.com

Penton Media | 249 W. 17th Street | New York, NY 10011

Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.