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Chief Marketer Report; Insights. Innovations. Solutions.
November 18, 2008 A Penton Media Publication  

TABLE OF CONTENTS

The Power of Anger in Marketing Copy
How to Flourish Despite Economic Uncertainty
What Shoppers Want This Holiday Season
Reduce Returns Before the Sale is Made
Super Bowl Ad Sales Weathering the Storm
Rewind: Lazy PR People, or Improper E-mail Appends?
Gap Mixes It Up for the Holidays


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This Week's Stories

The Power of Anger in Marketing Copy
By Grant A. Johnson
 Anger—rational or not—is such an incredibly strong human emotion. And that's what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully.
Read the full story here


 How to Flourish Despite Economic Uncertainty
By Joy Gendusa
 It's a given that consumers are going to spend less this holiday season than last. But where they spend will depend on who markets the most and the best. Here are six holiday marketing tips for businesses that want to thrive in the economic downturn.
Read the full story here


 What Shoppers Want This Holiday Season
By James R. Gregory
 Consumers are focused on getting the biggest bang for their buck this holiday season. Which brands will find the perfect balance of entertainment and economic value? Here's a few key concepts that are good indicators of just what consumers will be interested in this year.
Read the full story here


 Reduce Returns Before the Sale is Made
By Shari Altman
 The longer you take to get product into a consumer's hands, the more their desire will fade, increasing the possibility of a return. Here's some things you need to do pre-sale to assure your overall return rates go down.
Read the full story here


 From the Big Fat Marketing Blog

Super Bowl Ad Sales Weathering the Storm
It’s no surprise that in the midst of economic chaos, some companies are thinking twice about anteing up for Super Bowl ads. At the $3 million for a 30-second spot NBC is charging, some advertisers are skittish.
Read the full story here


 Rewind: Lazy PR People, or Improper E-mail Appends?
The name is Tim Parry? Check. The street address is 11 River Bend Dr. S.? Check. Job title is still the same? No! So please, public relations folk who are correctly appending their e-mail lists, for the love of God, PLEASE REMOVE HIM!!!
Read the full story here


 Gap Mixes It Up for the Holidays
Whether you love, hate or are ambivalent about their fashions, you do have to admit that the Gap does know how to maximize the potential of celebrity endorsements.
Read the full story here


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