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Chief Marketer Report; Insights. Innovations. Solutions.
November 25, 2008 A Penton Media Publication  

TABLE OF CONTENTS

In Copy, It's All About Them—The Customer
Fundamentals of Digital Asset Optimization
A New Year's Resolution for Designers
How to Boost Your CRM End-User Adoption Rates
Parade Should Give Macy’s a Leg Up
GM Releases its Tiger
Stupid Scammer Watch: An Anal-Gland Removal Loan?


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This Week's Stories

In Copy, It's All About Them—The Customer
By Grant A. Johnson
 Your customers are only interested in themselves. And your challenge is to convince each one of them that you're only interested in their happiness and well-being. So look back at one of your failed campaigns, then ask yourself if you did the following things right.
Read the full story here


 Fundamentals of Digital Asset Optimization
By Paul J. Bruemmer
 Goodbye, SEO, you’re about to be replaced by a new tactic: digital asset optimization. This is where marketers look to extend their Internet presence significantly by seeing how their Web site and domain names are integrated with their other online properties. Here’s why the change is coming, and what you need to jump on the bandwagon.
Read the full story here


 A New Year's Resolution for Designers
By Gabe Goldman and Glenn Geisendorfer
 Marketers typically invoke design too little and too late. Traditional brand design, like advertising, interactive, and retail, is generally left for the end of the project cycle...after a program has been vetted through your entire organization. Here’s how you can turn it around in 2009.
Read the full story here


 How to Boost Your CRM End-User Adoption Rates
By James Wong
 Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.
Read the full story here


 From the Big Fat Marketing Blog

Parade Should Give Macy’s a Leg Up
Yes, Tim Parry has marched in the Macy's Thanksgiving Day Parade, which has Beth Negus totally, totally jealous. Aside from seizing the opportunity to mock a young Christina Aguilera (which he did and lived to tell about), he believes the parade gives Macy's a great marketing advantage before Black Friday... and this year he has a fear that the paparazzi is going to engulf his wife, who is on a major pop celebrity's float this Thursday.
Read the full story here


 GM Releases its Tiger
As General Motors tells it, the move to let Tiger Woods out of his current endorsement contract with the automaker was coincidental to its current quest to gain a share of a $25 billion loan Congress is contemplating for the Big Three Detroit wheels. By the way, GM was paying Tiger $7 million a year and was in the final year of a five-year contract. Question is, did Rick Waggoner fly to Tiger's home in his private jet to break the news to Tiger?
Read the full story here


 Stupid Scammer Watch: An Anal-Gland Removal Loan?
Warning: Bathroom humor of the vilest form ahead. If graphic, bodily function jokes of questionable humor bother you, read no further. Ken Magill doesn't want any letters saying he's a disgusting, pathetic juvenile loser. Even if he knows he is.
Read the full story here


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