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Chief Marketer Report; Insights. Innovations. Solutions.
December 2, 2008 A Penton Media Publication  

TABLE OF CONTENTS

In-bound From Obama: 10 Ideas for 2009
Try PR to Get Your Audience's Attention — On the Cheap
Six Economic Survival Steps, Sans Discounts
The Seasonality of Search Engine Competitive Intelligence
Gonna Miss You, Playgirl
Not on the Bailout Bandwagon
Restore Your Brand Recognition


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This Week's Stories

In-bound From Obama: 10 Ideas for 2009
By Drew Neisser
 You think your marketing mission is tough? Try being Barack Obama back in 2007. But as history tells us, he’s soon to be sworn in as our 44th president. Here’s what worked for Obama, and how it may relate to your own game plan.
Read the full story here


 Try PR to Get Your Audience's Attention — On the Cheap
By Len Stein
 For creative businesses that can't afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.
Read the full story here


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Six Economic Survival Steps, Sans Discounts
By David King
Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.
Read the full story here


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New White Paper: How Online Video Drives Engagement and ROI
B2B marketers are increasingly using video to drive results and ROI across the B2B customer lifecycle. See how you can acquire, engage and convert customers with this free white paper B2B Marketing with Video: Driving ROI from Awareness to Advocacy.

The Seasonality of Search Engine Competitive Intelligence
By Michael Kahn
 The critical holiday season seems like a perfect time to leverage the competitive intelligence available from search engine marketing. Savvy marketers know search can reveal often overlooked advertising opportunities all year long. Here’s what you need to do as you head into the holidays.
Read the full story here


 From the Big Fat Marketing Blog

Gonna Miss You, Playgirl
Playgirl magazine is folding. The last issue is the one that is on the newsstands now. Tom Hansen doesn’t know, exactly, why this news bothers him, but it does. He thinks women would rather look at the IKEA catalog than naked men.
Read the full story here


 Not on the Bailout Bandwagon
Looks like everybody wants for a handout from the federal government these days whether they deserve it or not. Except for the United States Postal Service: it petitioned Congress instead for easier terms for the U.S. Postal Service to pay for the retirement costs of future postal workers.
Read the full story here


 Restore Your Brand Recognition
A catalog arrived in the mail last week, and even though it said “Restoration Hardware Gifts” it wasn't recognized as one of the home decor retailer’s books. The cover text wasn’t much help; it said: “The One. The Only.” The legendary. Shelby Black Hornet from Carroll Shelby’s personal collection.” What’s a Black Hornet? And who the hell is Carroll Shelby?
Read the full story here


HUNGRY FOR FRESH IDEAS ON INTERACTIVE MARKETING?

Social Networks and User-Generated Content are just two ideas you can use to connect with customers on a whole new level. Get best practices, cases studies and metrics - delivered right to your desktop - with the PROMO Live Virtual Event on Interactive Marketing on December 11. Learn how to successfully add these tools to your 2009 programs!

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