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Chief Marketer Report; Insights. Innovations. Solutions.
December 9, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Beyond the Browser: Designing for the Ambient Technology Revolution
The Value of Testing in a Tight Economy
Nine for '09: Loyalty & Engagement Trends
Interesting Times Demand Durable Brands
Promotions that Work in a Down Economy
Blog: Steve & Barry's Finally Dead
Visit ChiefMarketer.com


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This Week's Stories

Beyond the Browser: Designing for the Ambient Technology Revolution
By Dave Friedman
 When you stop to think about it, we've been designing for the same PC user interface for nearly 25 years. But as the Web—and portable digital devices—continue to evolve, its pretty safe to say the next 25 years won't look like the last. Here's a look at the signs that are leading the way.
Read the full story here


 The Value of Testing in a Tight Economy
By Grant A. Johnson
 It's a common fact. Times are tough for marketers. Many folks say you can't spend money if you're not making money. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down. Here's how testing can improve your results.
Read the full story here


 Nine for '09: Loyalty & Engagement Trends
By Robert Passikoff
 Loyalty and engagement metrics are leading indicators of what consumers think and, more importantly, how they are going to behave—in categories, toward brands, and in the real-world marketplace. Here are nine major trends that will have a direct impact on the success—or failure—of brand marketing efforts in 2009.
Read the full story here


 Interesting Times Demand Durable Brands
By Glenn Geisendorfer
 Faced with a challenging economy and the near-total collapse of consumer confidence in institutions and companies, brands have to work harder to attract consumers amidst escalating costs for basic survival. What can, what should, companies do in such times? Create brand experiences that make durable impressions on the minds of consumers.
Read the full story here


 Promotions that Work in a Down Economy
By Brian Quinton
 Yes, marketing budgets will be down. But digital and promotions have good reason to hope for a big slice of that smaller pie. When it comes to the state of online marketing for 2009, there's a saying going around: "Flat is the new up."
Read the full story here


 Blog: Steve & Barry's Finally Dead
By Tim Parry
 Rescued from Chapter 11 by a pair of investment firms in August, Steve & Barry's has again filed for bankruptcy. They quietly did it Nov. 21, and haven't even announced it on its Web site. This came some nine weeks after BH S&B Holdings announced plans to begin bringing life back to the company. Sign of the times? Or sign that Steve & Barry's was worse off that anyone ever thought it was?
Read the full story here


 Visit ChiefMarketer.com
So, have you visited ChiefMarketer.com lately? If not, you're missing the Daily Special, our poll of the day. Plus, there's Editor's Picks, highlighting the best recent stories from the Chief Marketer family of titles, including Direct, Promo and Multichannel Merchant. And, you can find links to the latest posts from The Big Fat Marketing Blog, including Ray Schultz's take on celebrity product endorsements and Patrick Barnard's thoughts on how Santa will treat the naughty and nice this year. Stop by and check it out.




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