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Chief Marketer Report; Insights. Innovations. Solutions.
December 23, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Happy Holidays from Chief Marketer
Holiday E-mail Volume Skyrockets Over 2007
Social Network Advertising Can Bring In Targeted Leads
Go Figure: Unlikely Methods for Direct Marketing Success
Promotions that Work in a Down Economy
ReGifted? What about ReSpoted?


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From The Editor

Happy Holidays from Chief Marketer
Chief Marketer Report will be on hiatus next week. We'll return January 6. We wish you and yours a healthy and happy holiday season...and a prosperous new year.


This Week's Stories

Holiday E-mail Volume Skyrockets Over 2007
By Ken Magill
 Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source. However, coinciding traffic to merchants’ Web sites is the same as 2007 holiday traffic.
Read the full story here


 Social Network Advertising Can Bring In Targeted Leads
By Tim Parry
 Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it's not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment at NCDM.
Read the full story here


 Go Figure: Unlikely Methods for Direct Marketing Success
By Ruth Stevens
 There's a lot about direct marketing that doesn't make sense. For example, if you ask seasoned general marketers to identify the most important element of a marketing communications campaign, most will say it's the creative idea. But talk to direct marketers and they'll swear creative is least important, coming in third behind target audience and offer.
Read the full story here


 Promotions that Work in a Down Economy
By Brian Quinton
 When it comes to the state of online marketing for 2009, there's a saying going around: “Flat is the new up.” Yes, marketing budgets will be down. But digital and promotions have good reason to hope for a big slice of that smaller pie.
Read the full story here


 From the Big Fat Marketing Blog

ReGifted? What about ReSpoted?
By Tom Hansen
 You know things are tight when marketers start reusing old creative. It’s a sign of the times, and a cost-saver for sure, and maybe not even a bad idea when you think about it. After all, clients get tired of the creative loooooooong before consumers do. It’s just that repurposing creative stands out in a marketplace that puts a premium on fresh, differentiated content.
Read the full story here


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