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Chief Marketer Report; Insights. Innovations. Solutions.
October 14, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Big, Fat and Full of Bloggy Goodness
Copywriting for All Ages: Is Your Communication Kid-Like?
Pay Per Click Growth Boosts Fraud Awareness
A Powerful Back Cover Can Help Cover Your Catalog's Back
Immersive Customer Experiences Aren't Just for Customers


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The Next Big Thing: Online Video
An Interactive Roundtable with Web Video Pioneers
It’s new. It’s hot. And it can bring your brand to life. What are we talking about? Internet video. Join us on Oct. 9 for an interactive roundtable discussion. Our experts will answer all of your burning questions, and maybe bust some myths. Register Now!

From The Editor

Big, Fat and Full of Bloggy Goodness
Want more news and commentary? Check out The Big Fat Marketing Blog (http://bigfatmarketingblog.com), where you can find posts from the editors of not only Chief Marketer but Promo, Multichannel Merchant and Direct as well.

This week, we’re live on the scene in Las Vegas, baby at DMA08. We’ll be blogging on all the sessions and gossip we hear on the exhibit hall floor. If you’re good, we might even spill the beans about what we see at a few parties. (Hey, not everything has to stay in Vegas.)

While you’re surfing around the Web, check out Chief Marketer’s newly redesigned Web site (http://chiefmarketer.com). If you see us at the show, let us know what you think.


This Week's Stories

Copywriting for All Ages: Is Your Communication Kid-Like?
By Grant Johnson
 Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign.
Read the full story here


 Pay Per Click Growth Boosts Fraud Awareness
By Stan Antonuk
 Click fraud's impact can be substantial for advertisers large and small. And as executive level marketers continue expanding their use of pay per click media, more consider the issue a priority. Here's what CMOs can do to safeguard their PPC spend.
Read the full story here


 A Powerful Back Cover Can Help Cover Your Catalog's Back
By Carol Worthington-Levy
Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It's treated as quite literally an afterthought. Here's why the back cover is just as important as the front, and what you can do to make the back just as valuable as the front.
Read the full story here


 Immersive Customer Experiences Aren't Just for Customers
By Meghan LaBonge
 Your creative team's impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand's creative team on board with the marketing program.
Read the full story here



Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how to drop more segmented, targeted, personalized campaigns, pull higher response rates with interactive marketing and drive greater ROI using best practices and analytics. Register by October 17 and save up to $200 on your full conference registration! Simply use your Chief Marketer code E11. www.ncdm4me.com

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