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By Denis Riney
In preparation for this spending tsunami that will be
brought on by the Obama administration's $815 billion American Recovery
and Reinvestment Program, thousands of businesses will jockey to
position themselves for a piece of the infrastructure pie. The good news
is that there is still time for marketers to go to work on their
branding issues now.
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By Erik Hauser
Being seen as dated or out of touch with consumers'
current needs is the ultimate kiss of death. But so, too, may be a
totally revamped look that has left consumers baffled. Hear that,
Gatorade? It may be time for you to explain your re-branding efforts to
a confused loyal core of consumers.
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By John Foley
Your company's growth isn't all about the economy. It's
about the principles and values that successful companies have always
used to run their business. Values and trust don't go out of style, and
they help build a strong brand and reputation.
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By Donald A. DePalma
For anyone who has ever been on the wrong side of the
linguistic divide, here's a fairly straightforward bit of advice:
Translation and product localization are extremely important when you're
doing business outside the United States. Here's why, according to Don
DePalma of Common Sense Advisory.
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Another Super Bowl has come and gone. And the amazing
thing is the games are actually getting better than ever. Hopefully the
coverage by the Chief Marketer Network is, too, but that's for you to
decide. Read what Jim Tierney had to say about the game on the Big Fat
Marketing Blog.
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By Amy Johannes
The creative use of a snow globe by Joe and Dave Herbert
of Batesville, IN won them the $1 million grand prize in Frito-Lay’s
latest “Crash the Super Bowl” consumer-generated ad
contest.
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Saturday Night Live’s running “MacGruber” gag became
a product placement palooza for Pepsi—and a fun parody of the concept
at the same time. Read more on the Big Fat Marketing
Blog.
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By Richard Tedesco
The successive second half comebacks by both teams kept
football fans riveted to the action in Sunday’s Super Bowl. But the
interstitial action in the TV spots was much less
compelling.
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By Brian Quinton
Sunday night’s Super Bowl XLIII may have been one
nail-biting ordeal of a football game, but it produced few real
surprises in terms of the advertisers who did the best job of leveraging
their expensive broadcast spots with additional online content or
marketing.
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You want to know what Tim Parry thought about Super Bowl
XLIII? Of course not, but he posted his point of view on the Big Fat
Marketing Blog anyway.
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The problem is… it's 1-Second Ad campaign is not viral
enough for Miller. If you want to embed the 30-second spot - or a
compilation of the one-second spots, you have to go to YouTube. And
I’m sure YouTube doesn’t mind the traffic.
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From the Big Fat Marketing
Blog |
What do you think? Should the New York Mets allow
Citigroup to back out of the deal? Should the government get involved,
since it loaned Citigroup billions? And are naming rights deals all that
they’re cracked up to be?
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Moral of the story: Your loyalty to a brand can switch in
the blink of an eye when you get an extremely poor call center
experience. And Tim Parry hopes his call was being monitored… and that
he can get some help for his anger management.
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Every year, Godiva runs a Valentine’s Day sweepstakes in
which one lucky winner receives a slip in their box of chocolates
telling them they’ve won a fabulous prize. This year, the winner gets
a weekend at a chocolate themed hotel room in New York. Chocolate
adorned tables and chairs. Chocolate adorned lighting. Is it just us, or
does this sound kind of awful?
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