ChiefMarketer Report

IN THIS ISSUE

	How to Earn Customer Loyalty
	Offer or Creative – Which Has the Stronger Pull?
	Analytics Help San Jose Mercury News Pull in the Right Readers
	Top-10 Infomercials Featuring Billy Mays
	To Young Adults, Twitter’s for Friends, Not Brands

ADVERTISEMENT WHITE PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS The dynamics of b-to-b marketing continue to put pressure on marketers to evolve to new heights of productivity. With limited resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers.

How to Earn Customer Loyalty

There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it's more important than ever to keep the customers you have. Here's what GlobalSpec found in a recent survey of its customer base.

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Offer or Creative – Which Has the Stronger Pull?

What works better in a down economy, a crackin' offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma's thoughts in the June/July issue of Chief Marketer. For their full arguments, read on.

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ADVERTISEMENT With 38 years of marketing success, no one knows the youth market like American Student List. We’ve got the data and the smarts to help you succeed. Let us fine-tune your youth marketing strategy. Call Don Damore at 516-345-0064. Or visit www.studentlist.com/results to learn more.

Analytics Help San Jose Mercury News Pull in the Right Readers

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers themselves. Despite this, the San Jose Mercury News is not willing to spend $200 apiece to gain new subscribers. Instead, they're going the analytical route.

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ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You’ll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24.

Top-10 Infomercials Featuring Billy Mays

DRTV lost Billy Mays Sunday. Here's one man's ranking of the Top 10 infomercials that feature the iconic pitchman.

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To Young Adults, Twitter’s for Friends, Not Brands

Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing.

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WEBINARS How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader From Engagement to Conversion: How To Get More From B2B Online Video Marketing in a Web 2.0 World	WHITE PAPERS The Top 5 Corporate Blogging Mistakes—and How to Avoid Them Slow economy? Improve ROI with Guru's Guide to Email Marketing Success Seven Email Marketing Refreshes
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