CM_CHIEF MARKETER REPORT_ Penton Media June 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/580 ---------------------------------------- ADVERTISEMENT WHITE PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS The dynamics of b-to-b marketing continue to put pressure on marketers to evolve to new heights of productivity. With limited resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers. http://go.zoominfo.com/content/2351MarketingTrends ---------------------------------------- THIS WEEK'S STORIES --How to Earn Customer Loyalty By Guy Maser There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it's more important than ever to keep the customers you have. Here's what GlobalSpec found in a recent survey of its customer base. To view the full article go to: http://chiefmarketer.com/crm/0629-customer-loyalty --Offer or Creative -- Which Has the Stronger Pull? By Ron Jacobs and Paul Kuzma What works better in a down economy, a crackin' offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma's thoughts in the June/July issue of Chief Marketer. For their full arguments, read on. To view the full article go to: http://chiefmarketer.com/disciplines/branding/0601-branding-position-look/ ---------------------------------------- ADVERTISEMENT With 38 years of marketing success, no one knows the youth market like American Student List. We've got the data and the smarts to help you succeed. Let us fine-tune your youth marketing strategy. Call Don Damore at 516-345-0064. Or visit http://www.studentlist.com/results to learn more. ---------------------------------------- --Analytics Help San Jose Mercury News Pull in the Right Readers By Richard H. Levey Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers themselves. Despite this, the San Jose Mercury News is not willing to spend $200 apiece to gain new subscribers. Instead, they're going the analytical route. To view the full article go to: http://chiefmarketer.com/crm/0601-analytics-help-mercury/ ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- FROM THE BIG FAT MARKETING BLOG --Top-10 Infomercials Featuring Billy Mays DRTV lost Billy Mays Sunday. Here's one man's ranking of the Top 10 infomercials that feature the iconic pitchman. To view the full article go to: http://bigfatmarketingblog.com/2009/06/29/top-10-infomercials-featuring-billy-mays/ --To Young Adults, Twitter's for Friends, Not Brands Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. To view the full article go to: http://bigfatmarketingblog.com/2009/06/25/to-young-adults-twitters-for-friends-not-brands/ Advertisement ---------------------------------------- This issue brought to you by: ZoomInfo http://go.zoominfo.com/content/2351MarketingTrends American Student List http://www.studentlist.com/results SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- The Top 5 Corporate Blogging Mistakes -- and How to Avoid Them http://chiefmarketer.com/disciplines/online/0331-avoid-corporate-blogging-mistakes/index3.html Slow economy? Improve ROI with Guru's Guide to Email Marketing Success http://chiefmarketer.com/whitepapers/lyris_1208/index.html Seven Email Marketing Refreshes http://chiefmarketer.com/whitepapers/bronto_1016/index.html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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