CM_CHIEF MARKETER REPORT_ Penton Media September 1, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/593 ---------------------------------------- ADVERTISEMENT VISIT WALTER KARL'S NEW WEBSITE Introducing the new, improved walterkarl.com website! You'll find links for all direct marketing solutions, valuable newsletters, helpful guides on many direct marketing topics, and list search capabilities to help you with your direct response projects. Visit us today at http://www.walterkarl.com or contact us at mailto:sales@walterkarl.com; 877-955-4787 ---------------------------------------- THIS WEEK'S STORIES --Measuring Web. 2.0 Can Influence Campaign Design By Michael Perry The current technology explosion, particularly in social media, has made it easier for consumers to have opinions and for marketers to listen to them. At one point, businesses believed they controlled their brands, but brands are now in the hands of strangers. Isn't it about time everyone got acquainted? What are marketers doing to corral and measure this explosion of brand sentiment? To view the full article go to: http://chiefmarketer.com/marketing-roi/0801-web-influence-campaign-design/ --Ramp Up Your Retail Speed By Dan Wittner (Multichannel Merchant) A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be? For most retailers, it's their brick-and-mortar stores whose merchandising processes and technologies have not been able to keep pace with new retail mediums. To view the full article go to: http://multichannelmerchant.com/retail/0801-updating-store-operations/ ---------------------------------------- ADVERTISEMENT RoadShow- Bring the total Hollywood experience to your brand! Limited space available! Hear introductions to 100's of entertainment properties in Film, TV, Music, Gaming and Home Entertainment... all available to enhance your next marketing program! RoadShow http://www.laofficelounge.com/roadshow provides the perfect blend of property introductions and first-class networking... making it the must-attend event for brands, entertainment marketers and agencies alike! ---------------------------------------- --Sur La Table Streamlines Channel Allocation By Richard H. Levey Kitchen products marketer Sur La Table is using a new database system to better allocate resources based on how customer are responding in various channels. Learn how the company is basing its marketing strategy on timing, ad exposure and response. To view the full article go to: http://chiefmarketer.com/crm/0801-surla-ditches-guesswork/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Meet the New PRC Chairman, Ruth Y. Goldway By Jim Tierney (Multichannel Merchant) President Barack Obama on Aug. 6 named Commissioner Ruth Y. Goldway chairman of the Postal Regulatory Commission. Goldway, the former mayor of Santa Monica, succeeds Dan G. Blair. MCM's Jim Tierney caught up with Goldway to discuss her plans for her new role. To view the full article go to: http://multichannelmerchant.com/printchannel/postal/0820-PRC-chairman-ruth-goldway/ --Ask the Chieftains: When Will Spending Improve? This month, Chief Marketer polled c-suite execs to get their take on when they think consumers will spend more confidently. Will the holidays be merry and bright, or will scrimping continue in to 2010. Read what they think. To view the full article go to: http://chiefmarketer.com/chieftains/0801-consumers-spending-confidently/ Advertisement ---------------------------------------- This issue brought to you by: Walter Karl http://www.walterkarl.com The L.A. Office http://www.laofficelounge.com/roadshow ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Optimizing Your Online Customer Experience to the Economic Downturn http://whitepapers.chiefmarketer.com/ Growing Your List Organically http://whitepapers.chiefmarketer.com/ Making the Business Case for Enterprise Marketing Software http://whitepapers.chiefmarketer.com/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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