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By Michael Perry
The current technology explosion, particularly in social
media, has made it easier for consumers to have opinions and for
marketers to listen to them. At one point, businesses believed they
controlled their brands, but brands are now in the hands of strangers.
Isn't it about time everyone got acquainted? What are marketers doing to
corral and measure this explosion of brand sentiment?
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By Dan Wittner
(Multichannel Merchant) A multipronged marketing strategy
can be executed only as fast as your slowest retail channel. Do you know
which channel is preventing your organization from moving as fast as it
should be? For most retailers, it's their brick-and-mortar stores whose
merchandising processes and technologies have not been able to keep pace
with new retail mediums.
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making it the must-attend event for brands, entertainment marketers and
agencies alike! |
By Richard H. Levey
Kitchen products marketer Sur La Table is using a new
database system to better allocate resources based on how customer are
responding in various channels. Learn how the company is basing its
marketing strategy on timing, ad exposure and response.
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The digital version of Chief Marketer gives a variety of features beyond
the fastest way possible delivery-including many advantages that will
make searches for information easier. You’ll need no special
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By Jim Tierney
(Multichannel Merchant) President Barack Obama on Aug. 6
named Commissioner Ruth Y. Goldway chairman of the Postal Regulatory
Commission. Goldway, the former mayor of Santa Monica, succeeds Dan G.
Blair. MCM's Jim Tierney caught up with Goldway to discuss her plans for
her new role.
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This month, Chief Marketer polled c-suite execs to get
their take on when they think consumers will spend more confidently.
Will the holidays be merry and bright, or will scrimping continue in to
2010. Read what they think.
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