CM_CHIEF MARKETER REPORT_ Penton Media September 8, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/595 ---------------------------------------- ADVERTISEMENT RoadShow- Bring the total Hollywood experience to your brand! Limited space available! Hear introductions to 100's of entertainment properties in Film, TV, Music, Gaming and Home Entertainment... all available to enhance your next marketing program! RoadShow http://www.laofficelounge.com/roadshow provides the perfect blend of property introductions and first-class networking... making it the must-attend event for brands, entertainment marketers and agencies alike! ---------------------------------------- THIS WEEK'S STORIES --Back to School Lessons for the Holidays By Michael Kahn What lessons can marketers learn from this year's back to school shopping season? And how can they apply those lessons to the upcoming holiday season? Performics surveyed consumers for four consecutive months as part of its 2009 Online Buyer Economic Trend Study, and consumer sentiment, especially among women, remains pessimistic. To view the full article go to: http://chiefmarketer.com/economy/0909-school-holidays --Define Your Brand and Sharpen Your Competitive Edge By Gregory J. Pollack One way brands can stay current is to dust off their positioning statements and see if they are relevant in today's marketplace. To get to the core of your brand's positioning, you need to consider your brand's platforms, the three to five key pillars that represent the cornerstones of the brand's products and services. Here's some ideas on how to do just that. To view the full article go to: http://chiefmarketer.com/disciplines/branding/0909-brand-platform-positioning ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --Fine-Tune Your Site for the Holiday Season By James Gardner (Multichannel Merchant) Following one of the worst holiday sales periods in 2008, this year presents both a challenge and a unique opportunity for retailers. Although it's unclear just how cautious consumers will be with their spending, they will certainly be shopping and researching their holiday purchases online. In this high-pressure environment, providing a rich, seamless and unique shopping experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind. To view the full article go to: http://multichannelmerchant.com/ecommerce/0908-fine-tune-website/ ---------------------------------------- ADVERTISEMENT Using Visa Incentive cards for promotions is an effective way to go drive sales. Visa Incentive cards also give customers unlimited options and are easy to brand, cost-effective, and can be used for virtually any marketing program. And Visa Incentive cards can be used anywhere Visa debit cards are accepted. Visit http://www.visa.com/incentive for more information. ---------------------------------------- --Canon Football Photo Contests Energize Amateurs Once Again By Brian Quinton (Promo) Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League -- to publicize the launch of a new camera line. One of the contests, "Why Do You Love Football?," is designed to get fans of the junior and amateur game to take and submit pictures that capture the thrill of non-professional football. To view the full article go to: http://promomagazine.com/contests/news/canon-football-amateurs-contest-0908/ --Ramesh Lakshmi-Ratan to Leave DMA COO Post By Richard H. Levey (Direct) Ramesh A. Lakshmi-Ratan, the Direct Marketing Association's executive vice president and COO, is leaving the organization effective Sept. 18. According to an internal DMA memo, Lakshmi-Ratan is joining "a key DMA member." To view the full article go to: http://directmag.com/drmedia/0903-drmedia-lakshmi/ FROM THE BIG FAT MARKETING BLOG --Live from Ad:Tech Chicago: Are the Rain Clouds Gone? By Brian Quinton udging by the enlightened opinion from the dais at last week's ad;tech conference in Chicago -- and by the chatter from the auditorium, show floors and breakout-session hallways -- both marketers and agencies are expecting to see sunshine peeking through the economic clouds by the end of this year, and perhaps by the end of the quarter. To view the full article go to: http://bigfatmarketingblog.com/2009/09/03/live-from-adtech-chicago-are-the-rain-clouds-gone/ --I Want What He's Having By Tom Hansen As much as Tom Hansen hates meetings, what he really can't stand is the sycophantic bleating around the table in support of whomever has the biggest title. He recentIy discovered there's a term for it: Echo Management. To view the full article go to: http://bigfatmarketingblog.com/2009/09/08/i-want-what-hes-having/ Advertisement ---------------------------------------- This issue brought to you by: The L.A. Office http://www.laofficelounge.com/roadshow SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton Visa http://www.visa.com/incentive Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Mobile Marketing: How Does Your Strategy Stack Up? Date: Tuesday, September 22, 2009 at 2:00pm ET Register Now! http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Optimizing Your Online Customer Experience to the Economic Downturn http://whitepapers.chiefmarketer.com/ Growing Your List Organically http://whitepapers.chiefmarketer.com/ Making the Business Case for Enterprise Marketing Software http://whitepapers.chiefmarketer.com/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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