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By Michael Kahn
What lessons can marketers learn from this year's back to
school shopping season? And how can they apply those lessons to the
upcoming holiday season? Performics surveyed consumers for four
consecutive months as part of its 2009 Online Buyer Economic Trend
Study, and consumer sentiment, especially among women, remains
pessimistic.
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By Gregory J. Pollack
One way brands can stay current is to dust off their
positioning statements and see if they are relevant in today's
marketplace. To get to the core of your brand's positioning, you need to
consider your brand's platforms, the three to five key pillars that
represent the cornerstones of the brand's products and services. Here's
some ideas on how to do just that.
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By James Gardner
(Multichannel Merchant) Following one of the worst holiday
sales periods in 2008, this year presents both a challenge and a unique
opportunity for retailers. Although it’s unclear just how cautious
consumers will be with their spending, they will certainly be shopping
and researching their holiday purchases online. In this high-pressure
environment, providing a rich, seamless and unique shopping experience
will be critical to capturing customer attention and driving sales. Here
are a few things to keep in mind.
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drive sales. Visa Incentive cards also give customers unlimited options
and are easy to brand, cost-effective, and can be used for virtually any
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By Brian Quinton
(Promo) Photography power Canon is rolling out the latest
iteration in a pair of football-themed contest promotions- and its
long-time sponsorship of the national Football League—to publicize the
launch of a new camera line. One of the contests, “Why Do You Love
Football?,” is designed to get fans of the junior and amateur game to
take and submit pictures that capture the thrill of non-professional
football.
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By Richard H. Levey
(Direct) Ramesh A. Lakshmi-Ratan, the Direct Marketing
Association’s executive vice president and COO, is leaving the
organization effective Sept. 18. According to an internal DMA memo,
Lakshmi-Ratan is joining “a key DMA member.”
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From the Big Fat Marketing Blog |
By Brian Quinton
udging by the enlightened opinion from the dais at last
week’s ad;tech conference in Chicago—and by the chatter from the
auditorium, show floors and breakout-session hallways—both marketers
and agencies are expecting to see sunshine peeking through the economic
clouds by the end of this year, and perhaps by the end of the
quarter.
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By Tom Hansen
As much as Tom Hansen hates meetings, what he really
can’t stand is the sycophantic bleating around the table in support of
whomever has the biggest title. He recentIy discovered there’s a term
for it: Echo Management.
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