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WHITE
PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS
The dynamics of b-to-b marketing continue to put pressure on marketers
to evolve to new heights of productivity. With limited resources and
funding, marketing executives must pick their battles. SiriusDecisions
has identified five key issues that should drive the agendas of senior
marketers. |
By Tim Parry
(Multichannel Merchant) Toys ‘R’ Us has acquired the
intellectual properties of bankrupt rival KB Toys. Was it a good move?
It couldn’t hurt, says Brand Keys’ Robert
Passikoff.
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By Ken Magill
(Magilla Marketing) Social media-share links generate on
average 0.5% click rates according to a new study by Silverpop. While
this may seem to be low, it is higher than forward-to-a-friend
links.
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Mobile Marketing: How Does Your Strategy Stack Up?
Date: Tuesday, September 22, 2009 at 2:00pm ET
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Now! |
By Brian Quinton
A new social media campaign for Sara Lee Fresh Idea’s
pre-sliced deli meat brand is bringing a bit of humor into the lives of
busy moms with satirical “video confessions” courtesy of Chicago’s
Second City improv troupe.
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From the Big Fat Marketing Blog |
By Grant Johnson
Grant Johnson is in the market for a new family car.
Unfortunately, the Chevy and Toyota dealers in his area don’t seem to
be in the market for new customers.
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By Tim Parry
Derek Jeter is now number 52 on Major League Baseball’s
hit list. Read why Jeter hitting number 2,722 on a rainy Friday shows
that the New York Yankees are marketing geniuses….and their fans are
suckers.
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