CM_CHIEF MARKETER REPORT_ Penton Media September 15, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/596 ---------------------------------------- ADVERTISEMENT WHITE PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS http://go.zoominfo.com/content/2400MarketingTrends The dynamics of b-to-b marketing continue to put pressure on marketers to evolve to new heights of productivity. With limited resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers. ---------------------------------------- THIS WEEK'S STORIES --Toys 'R' Us Adds KB Toys to Its URL Empire By Tim Parry (Multichannel Merchant) Toys 'R' Us has acquired the intellectual properties of bankrupt rival KB Toys. Was it a good move? It couldn't hurt, says Brand Keys' Robert Passikoff. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/0914-kb-toys-tous-r-us/ --Social Media Links Get Half-Percent Clicks: Sliverpop By Ken Magill (Magilla Marketing) Social media-share links generate on average 0.5% click rates according to a new study by Silverpop. While this may seem to be low, it is higher than forward-to-a-friend links. To view the full article go to: http://directmag.com/magilla/0915-silverpop-social-media-study/ ---------------------------------------- ADVERTISEMENT Mobile Marketing: How Does Your Strategy Stack Up? Date: Tuesday, September 22, 2009 at 2:00pm ET Register Now! http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- --Sara Lee Gets Social With Deli Campaign By Brian Quinton A new social media campaign for Sara Lee Fresh Idea's pre-sliced deli meat brand is bringing a bit of humor into the lives of busy moms with satirical "video confessions" courtesy of Chicago's Second City improv troupe. To view the full article go to: http://promomagazine.com/viralmarketing/news/sara-lee-social-deli-campaign-0915/ ---------------------------------------- ADVERTISEMENT Keep up with the latest in the "list" business with our daily e-newsletter DIRECT ListLine is the primary source of information for brokers, owners, managers and mailers looking to stay on top of lists new to the market, targeted new selects and demographics, and lists under new management. Get on the list here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- FROM THE BIG FAT MARKETING BLOG --Are All Car Dealers Morons? By Grant Johnson Grant Johnson is in the market for a new family car. Unfortunately, the Chevy and Toyota dealers in his area don't seem to be in the market for new customers. To view the full article go to: http://bigfatmarketingblog.com/2009/09/15/are-all-car-dealers-morons/ --Yankees Turn Derek Jeter's Team Record Into Marketing Gold By Tim Parry Derek Jeter is now number 52 on Major League Baseball's hit list. Read why Jeter hitting number 2,722 on a rainy Friday shows that the New York Yankees are marketing geniuses....and their fans are suckers. To view the full article go to: http://bigfatmarketingblog.com/2009/09/14/yankees-turn-derek-jeters-team-record-into-marketing-gold/ Advertisement ---------------------------------------- This issue brought to you by: ZoomInfo http://go.zoominfo.com/content/2400MarketingTrends Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Featured Research ---------------------------------------- SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.