CM_CHIEF MARKETER REPORT_ Penton Media September 22, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/598 ---------------------------------------- ADVERTISEMENT NEW TO MARKET! FOOD & FOOD SERVICE ONLINE READERS FROM PENTON Reach a broad range of decision-makers subscribing to Penton's Food & Food Service online newsletters. These dedicated professionals are keeping abreast of the hospitality and food service industries by subscribing to Penton's online newsletters. Contact Sarah Gandrey at mailto:sarah.gandrey@wkinteractive.com; 561-799-9110 http://datacards.walterkarl.com/market?page=research/datacard&id=269479 ---------------------------------------- THIS WEEK'S STORIES --A Dozen Applications for Social Media By Michael Kahn Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections. What can you do? Consider these 12 suggestions for applying social media to your business. To view the full article go to: http://chiefmarketer.com/disciplines/online/0922-social-media-applications --Taking a 'You-Turn' at Madison and Vine By Erika Nardini (Promo) This week's Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior. One promising solution might be branded entertainment initiatives that pack an emotional punch and build consumer engagement. To view the full article go to: http://promomagazine.com/news/taking-madison-vine-youturn-0921/ ---------------------------------------- ADVERTISEMENT Motivate by the Mile. Awarding miles to customers and employees is a great way to enhance your brand and grow your business. With our limited-time, 20% mileage bonus, you can quickly and easily purchase miles for your loyalty and marketing programs. Visit http://www.delta.com/incentives. ---------------------------------------- --Marketers Get Social Media, But They're Cautious: Survey By Richard H. Levey The buzz about social media's value is taking root. Based on two polls hosted by Dukky, a direct mail/new media advertising firm, marketers get it... they just ain't spending on it. To view the full article go to: http://chiefmarketer.com/disciplines/online/0922-dukky-social-media-poll ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --ACMA's Postal Battle Not Just About Rates By Melissa Dowling (Multichannel Merchant) Catalogers are desperate to hold rates for Standard Mail flats to a minimum, and the American Catalog Mailers Association is working to help the industry on that front. But the ACMA's battles in Washington are not just about the price of mailing catalogs, according to the group's executive director Hamilton Davison. The U.S. Postal Service "wants to make other changes that will affect our business." To view the full article go to: http://multichannelmerchant.com/catalog/news/0921-acma-mailers-postal-rates/ FROM THE BIG FAT MARKETING BLOG --Post Time for Zetcher By Jim Tierney So what do you do after you retire as chairman/president/CEO of a women's apparel company after 20 years, logging a total of 45 years in the retail industry? Just ask Arnold Zetcher, who retired as president/CEO of women's apparel cataloger/retailer The Talbots in Sept. 2007 and as chairman of the board in March 2008. A lifelong horse racing fan, Zetcher has become one of the more notable owners/breeders in thoroughbred racing in a very short time. To view the full article go to: http://bigfatmarketingblog.com/2009/09/18/post-time-for-zetcher/ Advertisement ---------------------------------------- Walter Karl http://datacards.walterkarl.com/market?page=research/datacard&id=269479 Delta SkyMiles http://www.delta.com/incentives Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Mobile Marketing: How Does Your Strategy Stack Up? Date: Tuesday, September 22, 2009 at 2:00pm ET Register Now! http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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