ChiefMarketer Report

IN THIS ISSUE

	A Dozen Applications for Social Media
	Taking a 'You-Turn' at Madison and Vine
	Marketers Get Social Media, But They're Cautious: Survey
	ACMA's Postal Battle Not Just About Rates
	Post Time for Zetcher

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A Dozen Applications for Social Media

Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections. What can you do? Consider these 12 suggestions for applying social media to your business.

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Taking a 'You-Turn' at Madison and Vine

(Promo) This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior. One promising solution might be branded entertainment initiatives that pack an emotional punch and build consumer engagement.

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Marketers Get Social Media, But They're Cautious: Survey

The buzz about social media's value is taking root. Based on two polls hosted by Dukky, a direct mail/new media advertising firm, marketers get it… they just ain't spending on it.

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ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome—and encouraged.

ACMA's Postal Battle Not Just About Rates

(Multichannel Merchant) Catalogers are desperate to hold rates for Standard Mail flats to a minimum, and the American Catalog Mailers Association is working to help the industry on that front. But the ACMA’s battles in Washington are not just about the price of mailing catalogs, according to the group’s executive director Hamilton Davison. The U.S. Postal Service “wants to make other changes that will affect our business.”

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Post Time for Zetcher

So what do you do after you retire as chairman/president/CEO of a women’s apparel company after 20 years, logging a total of 45 years in the retail industry? Just ask Arnold Zetcher, who retired as president/CEO of women’s apparel cataloger/retailer The Talbots in Sept. 2007 and as chairman of the board in March 2008. A lifelong horse racing fan, Zetcher has become one of the more notable owners/breeders in thoroughbred racing in a very short time.

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WEBINARS How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader From Engagement to Conversion: How To Get More From B2B Online Video Marketing in a Web 2.0 World	WHITE PAPERS Six Ways to Motivate Consumers Using Interactive Promotions How Do You Score? Silverpop Benchmark Study of Lead-Management Practices Using a CMS for Search Engine Optimization: the smart way to hit your target
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