CM_CHIEF MARKETER REPORT_ Penton Media September 29, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/600 ---------------------------------------- ADVERTISEMENT Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Date: Wednesday, September 30, 2009 at 2:00pm ET Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- THIS WEEK'S STORIES --Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction By Bryce Marshall Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It's a painful proposition for many organizations. Learn how to get out of the silos and on the right track. To view the full article go to: http://chiefmarketer.com/disciplines/online/0929-digital-marketing-relevance --Scary Halloween Looms: NRF By Ken Magill (Direct) Kids won't be the only ones getting spooked this Halloween. Consumer spending may also be spine chillingly low too, according to a new survey from the National Retail Federation. To view the full article go to: http://directmag.com/magilla/0929-scary-halloween-nrf/ ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --The Basics of Document Security for Marketers By Adi Ruppin As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. How do you keep these documents safe at all times? Here's some tips. To view the full article go to: http://chiefmarketer.com/technology/0929-document-security -- "Dexter" Debut Ties into Bloody Good Lord & Taylor Fashion By Brian Quinton (Promo) If the retro "Mad Men" styles promoted by Banana Republic and Bloomies's aren't your style, maybe "killer" fashion is more your speed. Retailer Lord & Taylor and Details magazine are running a cross-promotion with Showtime to mark the debut of the fourth season "Dexter." To view the full article go to: http://promomagazine.com/news/dexter-debut-ties-fashion-0929/ --Assessing the Value of Product Recommendations By Tim Parry (Multichannel Merchant) Candy bars and magazines tempt shoppers in physical world checkout lines. But can online merchants do the same? Sure, but what to offer and how to do it can be a challenge. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/0928-product-recommendations/ FROM THE BIG FAT MARKETING BLOG --A Better DMA (And Who is Gerry Pike Anyway?) By Amy Africa As Direct reported earlier this week, a dissident member of the Direct Marketing Association's board of directors is collecting proxy votes. (directmag.com/news/dma-board-gerry-pike-0928/ (http://directmag.com/news/dma-board-gerry-pike-0928/)) On the Big Fat Marketing Blog, Amy Africa give her take on the situation as do a number of readers (including a former DMA exec) in the comments section. To view the full article go to: http://bigfatmarketingblog.com/2009/09/25/a-better-dma-and-who-is-gerry-pike/ --"Art & Copy" Preaches to the Choir--Gloriously By Tom Simons Wondering what a real ad man thinks about the new documentary "Art & Copy"? In the Big Fat Marketing Blog, Tom Simons, the CEO and chief creative officer of Boston's PARTNERS+simons gives his take. To view the full article go to: http://bigfatmarketingblog.com/2009/09/29/guest-blog-tom-simons-reviews-art-copy/ Advertisement ---------------------------------------- This issue brought to you by: Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Featured Research ---------------------------------------- (http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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