ChiefMarketer Report

IN THIS ISSUE

	Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
	Scary Halloween Looms: NRF
	The Basics of Document Security for Marketers
	"Dexter" Debut Ties into Bloody Good Lord & Taylor Fashion
	Assessing the Value of Product Recommendations
	A Better DMA (And Who is Gerry Pike Anyway?)
	"Art & Copy" Preaches to the Choir--Gloriously

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Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction

Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It's a painful proposition for many organizations. Learn how to get out of the silos and on the right track.

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Scary Halloween Looms: NRF

(Direct) Kids won’t be the only ones getting spooked this Halloween. Consumer spending may also be spine chillingly low too, according to a new survey from the National Retail Federation.

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ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome—and encouraged.

The Basics of Document Security for Marketers

As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. How do you keep these documents safe at all times? Here's some tips.

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"Dexter" Debut Ties into Bloody Good Lord & Taylor Fashion

(Promo) If the retro “Mad Men” styles promoted by Banana Republic and Bloomies’s aren’t your style, maybe “killer” fashion is more your speed. Retailer Lord & Taylor and Details magazine are running a cross-promotion with Showtime to mark the debut of the fourth season “Dexter.”

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Assessing the Value of Product Recommendations

(Multichannel Merchant) Candy bars and magazines tempt shoppers in physical world checkout lines. But can online merchants do the same? Sure, but what to offer and how to do it can be a challenge.

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A Better DMA (And Who is Gerry Pike Anyway?)

As Direct reported earlier this week, a dissident member of the Direct Marketing Association’s board of directors is collecting proxy votes. (directmag.com/news/dma-board-gerry-pike-0928/)

On the Big Fat Marketing Blog, Amy Africa give her take on the situation as do a number of readers (including a former DMA exec) in the comments section.

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"Art & Copy" Preaches to the Choir--Gloriously

Wondering what a real ad man thinks about the new documentary "Art & Copy"? In the Big Fat Marketing Blog, Tom Simons, the CEO and chief creative officer of Boston's PARTNERS+simons gives his take.

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WEBINARS How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader From Engagement to Conversion: How To Get More From B2B Online Video Marketing in a Web 2.0 World	WHITE PAPERS Borderless Brand Management: The Philips Strategy for Global Expansion How Do You Score? Silverpop Benchmark Study of Lead-Management Practices Using a CMS for Search Engine Optimization: the smart way to hit your target
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