CM_CHIEF MARKETER REPORT_ Penton Media October 7, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/602 ---------------------------------------- ADVERTISEMENT SPECIAL OFFER FROM PENTON MEDIA Penton wants to meet you at the DMA Booth #2823. Give us 30 minutes and we'll give you case studies, custom strategy and a $50 Amex card. Penton lists get results. Let us show you. Contact Rosalie Garcia at mailto:rosalie.garcia@walterkarl.com or 845-732-7027 to book your meeting today. ---------------------------------------- THIS WEEK'S STORIES --Riding the Google Wave to Social Marketing By Dino Michetti There's a great deal of buzz around Google Wave, which builds on the concept of cloud computing. Billed as an online tool for real-time communication and collaboration, the Google Wave allows people to work together using richly formatted text, photos, videos, maps and other tools. But what does it mean for online marketing and social media? To view the full article go to: http://chiefmarketer.com/disciplines/online/1006-google-wave --Advertisers Get Engaged: The Future of TV By Dave Friedman Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn't exist before. Read on to learn what advertising on the tube will look like in this new era? To view the full article go to: http://chiefmarketer.com/advertising/cable/advertisers-future-TV-1006 ---------------------------------------- ADVERTISEMENT Motivate by the Mile. Awarding miles to customers and employees is a great way to enhance your brand and grow your business. With our limited-time, 20% mileage bonus, you can quickly and easily purchase miles for your loyalty and marketing programs. Visit http://www.delta.com/incentives. ---------------------------------------- --The Positive Impact of Ratings and Reviews By Sam Decker YouTube's blog post last week about the overabundance of 5-star ratings -- and whether this preponderance of the positive calls into question the very effectiveness of ratings systems -- sparked a lot of commentary. How, many people asked, can ratings mean anything if they are overwhelmingly positive? Sam Decker ponders the value of online user generated ratings and reviews. To view the full article go to: http://chiefmarketer.com/disciplines/online/1006-product-reviews --The Latest on the DMA/Pike Proxy Fight Direct Marketing Association board member Gerry Pike is engaged in a battle with the DMA over proxy votes. Here's links to the latest takes on this developing story from our writers and bloggers. DMA Threatens Pike With Legal Action By Richard H. Levey directmag.com/news/dma-pike-legal-action-1005/ (http://directmag.com/news/dma-pike-legal-action-1005/) Proxy Fight Centers on DMA Board Nominations By Richard H. Levey directmag.com/news/proxy-fight-dma-board-nomination-1002/ (http://directmag.com/news/proxy-fight-dma-board-nomination-1002/) Gunfight at the DMA Corral By Ken Magill directmag.com/magilla/1006-pike-dma-gunfight-at-the-corral/ (http://directmag.com/magilla/1006-pike-dma-gunfight-at-the-corral/) Sticks and Stones... By Amy Africa bigfatmarketingblog.com/2009/10/05/sticks-and-stones/ (http://bigfatmarketingblog.com/2009/10/05/sticks-and-stones/) Is John A Greco Jr. Really Worth $838,528* a Year? By Amy Africa bigfatmarketingblog.com/2009/09/30/is-john-a-greco-jr-really-worth-838528-a-year/ (http://bigfatmarketingblog.com/2009/09/30/is-john-a-greco-jr-really-worth-838528-a-year/) FROM THE BIG FAT MARKETING BLOG --Holiday Sales: How Low Will They Go? By Melissa Dowling Nobody's expecting much in the way of holiday sales increases this year, and they shouldn't be, according to The National Retail Federation. Melissa Dowling gives her own salad spin on the dialed down expectations of consumers and retailers alike. To view the full article go to: http://bigfatmarketingblog.com/2009/10/06/holiday-sales-how-low-will-they-go/ --Nick Does Cable Rebranding Right By Beth Negus Viveiros Nickelodeon kicked off October by renaming several of its cable networks, tying them closer to the brand. Beth Negus Viveiros blogs about how this went over with her Nick-loving housemates. To view the full article go to: http://bigfatmarketingblog.com/2009/10/06/nick-does-cable-rebranding-right/ Advertisement ---------------------------------------- This issue brought to you by: Walter Karl mailto:rosalie.garcia@walterkarl.com Delta SkyMiles http://www.delta.com/incentives NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Featured Research ---------------------------------------- SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *From Engagement to Conversion: How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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