ChiefMarketer Report

IN THIS ISSUE

	Riding the Google Wave to Social Marketing
	Advertisers Get Engaged: The Future of TV
	The Positive Impact of Ratings and Reviews
	The Latest on the DMA/Pike Proxy Fight
	Holiday Sales: How Low Will They Go?
	Nick Does Cable Rebranding Right

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Riding the Google Wave to Social Marketing

There's a great deal of buzz around Google Wave, which builds on the concept of cloud computing. Billed as an online tool for real-time communication and collaboration, the Google Wave allows people to work together using richly formatted text, photos, videos, maps and other tools. But what does it mean for online marketing and social media?

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Advertisers Get Engaged: The Future of TV

Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before. Read on to learn what advertising on the tube will look like in this new era?

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The Positive Impact of Ratings and Reviews

YouTube’s blog post last week about the overabundance of 5-star ratings—and whether this preponderance of the positive calls into question the very effectiveness of ratings systems —sparked a lot of commentary. How, many people asked, can ratings mean anything if they are overwhelmingly positive? Sam Decker ponders the value of online user generated ratings and reviews.

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The Latest on the DMA/Pike Proxy Fight

Direct Marketing Association board member Gerry Pike is engaged in a battle with the DMA over proxy votes. Here's links to the latest takes on this developing story from our writers and bloggers.

DMA Threatens Pike With Legal Action
By Richard H. Levey
directmag.com/news/dma-pike-legal-action-1005/

Proxy Fight Centers on DMA Board Nominations
By Richard H. Levey
directmag.com/news/proxy-fight-dma-board-nomination-1002/

Gunfight at the DMA Corral
By Ken Magill
directmag.com/magilla/1006-pike-dma-gunfight-at-the-corral/

Sticks and Stones...
By Amy Africa
bigfatmarketingblog.com/2009/10/05/sticks-and-stones/

Is John A Greco Jr. Really Worth $838,528* a Year?
By Amy Africa
bigfatmarketingblog.com/2009/09/30/is-john-a-greco-jr-really-worth-838528-a-year/

Holiday Sales: How Low Will They Go?

Nobody’s expecting much in the way of holiday sales increases this year, and they shouldn’t be, according to The National Retail Federation. Melissa Dowling gives her own salad spin on the dialed down expectations of consumers and retailers alike.

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Nick Does Cable Rebranding Right

Nickelodeon kicked off October by renaming several of its cable networks, tying them closer to the brand. Beth Negus Viveiros blogs about how this went over with her Nick-loving housemates.

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WEBINARS How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader From Engagement to Conversion: How To Get More From B2B Online Video Marketing in a Web 2.0 World	WHITE PAPERS Borderless Brand Management: The Philips Strategy for Global Expansion How Do You Score? Silverpop Benchmark Study of Lead-Management Practices Using a CMS for Search Engine Optimization: the smart way to hit your target
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