CM_CHIEF MARKETER REPORT_ Penton Media October 13, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/603 ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=chiefmarketer ---------------------------------------- THIS WEEK'S STORIES --Why Cross-Media Analytics Matter to You By John Bauschard Media departments are no place for guessing. And yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. Learn why you should be looking at cross media analytics. To view the full article go to: http://chiefmarketer.com/marketing-roi/1013-cross-media-analytics --For CMOs, Accountability Remains a Challenge By Beth Negus Viveiros What are the biggest challenges facing marketers today? Not surprisingly, they stem from accountability and making the organization aware of what marketing really contributes to the big picture. Chief Marketer recently chatted with several marketing executives, to get their takes on what were the biggest hurdles facing CMOs. To view the full article go to: http://chiefmarketer.com/disciplines/how-to/1013-accountability-challenges ---------------------------------------- ADVERTISEMENT Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand ---------------------------------------- --Coldwell Banker's Web 3.0 Sales Foundation By Brian Quinton Coldwell Banker has taken to the Web in a big way, to increase the way prospective buyers can view its listings. Learn how the real estate titan is utilizing new media -- and how it broke YouTube. To view the full article go to: http://chiefmarketer.com/disciplines/online/1001-coldwell-banker-web-foundation/ ---------------------------------------- ADVERTISEMENT The leading newsletter on the discipline of selling products and merchandise online. This e-letter from Multichannel Merchant covers it all -- from the use of e-mail to drive sales and traffic, rich media, dynamic stock control, credit card processing, fraud prevention and repeat sales...to effective landing pages, search marketing, web analytics, and online creative. Start receiving your copies here. http://subscribe.multichannelmerchant.com/subscribe.cfm ---------------------------------------- --All A-Twitter By Brian Quinton It's safe to say that marketers fall into three categories when it comes to microblogging platform Twitter: love, loathing and utter confusion. And right now confusion's got the big numbers. Learn why marketers need to make peace with Twitter. To view the full article go to: http://chiefmarketer.com/advertising/digital/1001-make-peace-with-twitter/ --Gerry Pike Vs. The DMA: This Week's Updates Gerry Pike's proxy fight with the Direct Marketing Association rages on this week, as the DMA09 annual conference in San Diego draws closer. To get up to date before the DMA business meeting this Saturday, check out the latest on the controversy from Direct and the Big Fat Marketing Blog. Pike Outlines Goals, Accuses DMA of Bylaw Violation By Richard H. Levey directmag.com/news/pike-goal-dma-bylaw-violation-1013/ (http://directmag.com/news/pike-goal-dma-bylaw-violation-1013/) DMA Offers Bill-Me Membership, Pike Chides DMA For Telemarketing By Richard H. Levey directmag.com/news/dma-pike-bill-me-1013/index.html (http://directmag.com/news/dma-pike-bill-me-1013/index.html) DMA Takes Proxy Fight to Telephone By Richard H. Levey directmag.com/news/dma-proxy-fight-telephone-1008/index.html (http://directmag.com/news/dma-proxy-fight-telephone-1008/index.html) Yoo Hoo, Team Greco: Where Are You? By Amy Africa bigfatmarketingblog.com/2009/10/12/yoo-hoo-team-greco-where-are-you/ (http://bigfatmarketingblog.com/2009/10/12/yoo-hoo-team-greco-where-are-you/) DMA/Pike Fight: Dueling Spammers? By Melissa Dowling bigfatmarketingblog.com/2009/10/09/dmapike-fight-dueling-spammers/ (http://bigfatmarketingblog.com/2009/10/09/dmapike-fight-dueling-spammers/) Advertisement ---------------------------------------- This issue brought to you by: Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=chiefmarketer Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand ---------------------------------------- Featured Research ---------------------------------------- News designed to help you integrate across channels and streamline your businesses Our weekly e-newsletter provides the latest industry news and intelligence on and for multichannel merchants, including mergers & acquisitions, launches, trends, legal & postal issues, and more. Don't miss out -- sign up here. http://subscribe.multichannelmerchant.com/subscribe.cfm ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) *Helping Your E-mail Marketing Go Ka-Ching! For the Holidays (http://chiefmarketer.com/webinars/holiday-email-marketing/) *Mobile Marketing: How does your strategy stack up? (http://chiefmarketer.com/webinars/mobile-marketing-strategy/) ---------------------------------------- ---------------------------------------- Engaging Consumers with Direct Social Media Marketing http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6743/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 Don't Let Bad HTML Sabotage Your Email Campaigns http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6721/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 CISCO, NIKE & FORRESTER "Social Software Strategies for the Enterprise http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6778/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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