ChiefMarketer Report

IN THIS ISSUE

	Why Cross-Media Analytics Matter to You
	For CMOs, Accountability Remains a Challenge
	Coldwell Banker's Web 3.0 Sales Foundation
	All A-Twitter
	Gerry Pike Vs. The DMA: This Week's Updates

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Why Cross-Media Analytics Matter to You

Media departments are no place for guessing. And yet for too long, media executives have been forced to rely on indirect information to judge a campaign's post-buy effectiveness. Learn why you should be looking at cross media analytics.

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For CMOs, Accountability Remains a Challenge

What are the biggest challenges facing marketers today? Not surprisingly, they stem from accountability and making the organization aware of what marketing really contributes to the big picture. Chief Marketer recently chatted with several marketing executives, to get their takes on what were the biggest hurdles facing CMOs.

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ADVERTISEMENT Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond.

Coldwell Banker's Web 3.0 Sales Foundation

Coldwell Banker has taken to the Web in a big way, to increase the way prospective buyers can view its listings. Learn how the real estate titan is utilizing new media—and how it broke YouTube.

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ADVERTISEMENT The leading newsletter on the discipline of selling products and merchandise online. This e-letter from Multichannel Merchant covers it all—from the use of e-mail to drive sales and traffic, rich media, dynamic stock control, credit card processing, fraud prevention and repeat sales...to effective landing pages, search marketing, web analytics, and online creative. Start receiving your copies here.

All A-Twitter

It's safe to say that marketers fall into three categories when it comes to microblogging platform Twitter: love, loathing and utter confusion. And right now confusion's got the big numbers. Learn why marketers need to make peace with Twitter.

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Gerry Pike Vs. The DMA: This Week's Updates

Gerry Pike's proxy fight with the Direct Marketing Association rages on this week, as the DMA09 annual conference in San Diego draws closer. To get up to date before the DMA business meeting this Saturday, check out the latest on the controversy from Direct and the Big Fat Marketing Blog.

Pike Outlines Goals, Accuses DMA of Bylaw Violation
By Richard H. Levey
directmag.com/news/pike-goal-dma-bylaw-violation-1013/

DMA Offers Bill-Me Membership, Pike Chides DMA For Telemarketing
By Richard H. Levey
directmag.com/news/dma-pike-bill-me-1013/index.html

DMA Takes Proxy Fight to Telephone
By Richard H. Levey
directmag.com/news/dma-proxy-fight-telephone-1008/index.html

Yoo Hoo, Team Greco: Where Are You?
By Amy Africa
bigfatmarketingblog.com/2009/10/12/yoo-hoo-team-greco-where-are-you/

DMA/Pike Fight: Dueling Spammers?
By Melissa Dowling
bigfatmarketingblog.com/2009/10/09/dmapike-fight-dueling-spammers/

WEBINARS Email Gone Viral: How To Extend Email Reach Through Social Sharing Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Mobile Marketing: How does your strategy stack up?	WHITE PAPERS Engaging Consumers with Direct Social Media Marketing Don't Let Bad HTML Sabotage Your Email Campaigns CISCO, NIKE & FORRESTER "Social Software Strategies for the Enterprise
ALL WEBINARS	ALL WHITE PAPERS

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