CM_CHIEF MARKETER REPORT_ Penton Media October 20, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/605 ---------------------------------------- ADVERTISEMENT MEET WALTER KARL AT ADTECH NY, BOOTH 2046 Walter Karl's Email Marketing Services -- e-MART -- helps you strategize and execute email campaigns to your house file, by increasing the lifetime value of your existing customer relationships and attracting new customers with viral marketing techniques. Contact us at mailto:sales@walterkarl.com; 877-955-4787 http://www.wkexpertise.com ---------------------------------------- THIS WEEK'S STORIES --Naughty or Nice, Holiday Shoppers Plan to Shop Earlier, Spend Less By Michael Kahn Consumers plan to shop earlier, spend less and give to fewer people this year. Those were among the most telling findings in Performics' latest monthly survey of shopper attitudes. Read how you can adjust your strategy to better align with stockings that will be a little bit stuffed come December. To view the full article go to: http://directmag.com/multichannel/1019-holiday-shoppers --Live From DMA09: It's Martha's World, We Just Live In It By Beth Negus Viveiros Martha Stewart has a simple goal for her company: omnipresence. "Of course, it helps to have a 'Martha" or a 'Rachel' or an 'Oprah' at the helm," she said with a smile at DMA09 during a keynote address on Monday. Read about the domestic diva's recipe for success, which includes a healthy dollop of direct marketing. To view the full article go to: http://chiefmarketer.com/disciplines/branding/1019-martha-stewart-dma/ ---------------------------------------- ADVERTISEMENT Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- --Live From DMA09: Clicks Aren't The Web Metric to Watch By Beth Negus Viveiros Folks who like to click on Web banners are a dying breed, which means clicks aren't the best metric for marketers to live by. Gian Fulgoni of comScore talked to attendees at DMA09 on Sunday about the dangers of relying too heavily on clicks and cookies. To view the full article go to: http:/chiefmarketer.com/disciplines/online/1019-clicks-web-metrics/ ---------------------------------------- ADVERTISEMENT Securing the Sale: Turn Your Site's Browsers into Buyers Join a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=enewsondemand ---------------------------------------- --The Happy Marriage of Direct and Digital By Rick Milenthal Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What's the reality in today's marketing world? The union of direct and digital marketing. To view the full article go to: http://chiefmarketer.com/disciplines/online/1019-direct-digital --Live from DMA09: Best Western Checks Into Transpromo By Beth Negus Viveiros Marketers must find smarter ways to cut down on waste and better utilize their dwindling marketing budgets. This, says Liz Miller of the CMO Council, could include using onserts instead of inserts. In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western. To view the full article go to: http://chiefmarketer.com/disciplines/direct/1019-best-western-transpromo/ --Live From DMA09: Pike Back On DMA Board As Part Of "Reform Block" By Richard H. Levey The Direct Marketing Association proxy battle drama concluded on Sunday, when Gerry Pike, the dissident board member who launched a reform-based proxy campaign, was re-elected to the DMA's board during the organization's annual business meeting. To view the full article go to: http://directmag.com/news/pike-dma-reform-block-1019/ FROM THE BIG FAT MARKETING BLOG --Twitter Helps Ford Drive Sales By Beth Negus Viveiros Think you can't sell a car on Twitter? Think again. Ford's Scott Monty shared with DMA09 attendees how his company is using the microblogging service to help persuade buyers to drive American. To view the full article go to: http://bigfatmarketingblog.com/2009/10/18/twitter-helps-ford-drive-sales/ --Boy, Does That DMA Swing! By Beth Negus Viveiros What does Benny Goodman have to do with DMA09? And where are all the Stormtroopers? Beth Negus Viveiros ponders these questions on the Big Fat Marketing Blog. To view the full article go to: http://bigfatmarketingblog.com/2009/10/20/boy-does-that-dma-swing/ Advertisement ---------------------------------------- Walter Karl http://www.wkexpertise.com SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief McAfee http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=enewsondemand Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Email Gone Viral: How To Extend Email Reach Through Social Sharing Thursday, October 29 at 2:00 p.m. EST Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) *Helping Your E-mail Marketing Go Ka-Ching! For the Holidays (http://chiefmarketer.com/webinars/holiday-email-marketing/) *Mobile Marketing: How does your strategy stack up? (http://chiefmarketer.com/webinars/mobile-marketing-strategy/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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