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By Michael Kahn
Consumers plan to shop earlier, spend less and give to
fewer people this year. Those were among the most telling findings in
Performics' latest monthly survey of shopper attitudes. Read how you can
adjust your strategy to better align with stockings that will be a
little bit stuffed come December.
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By Beth Negus Viveiros
Martha Stewart has a simple goal for her company:
omnipresence. "Of course, it helps to have a 'Martha" or a 'Rachel' or
an 'Oprah' at the helm," she said with a smile at DMA09 during a keynote
address on Monday. Read about the domestic diva's recipe for success,
which includes a healthy dollop of direct marketing.
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Connect with your Customers-Learn How to Use All Dimensions of
Search
Search Engine Strategies 2009 Conference & Expo
Search Engine Marketing & Optimization Event
December 7-11, 2009 |Chicago, IL
Click
here to Register!! |
By Beth Negus Viveiros
Folks who like to click on Web banners are a dying breed,
which means clicks aren't the best metric for marketers to live by. Gian
Fulgoni of comScore talked to attendees at DMA09 on Sunday about the
dangers of relying too heavily on clicks and cookies.
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Securing the Sale: Turn Your Site’s Browsers into Buyers
Join
a discussion of ground-breaking research into the concept of
purchase delay, or the time it actually takes a shopper to make a
purchase after visiting a site. |
By Rick Milenthal
Mass advertising is no longer the Holy Grail, and CMOs no
longer settle for vague assurances of ability to measure success. What's
the reality in today's marketing world? The union of direct and digital
marketing.
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By Beth Negus Viveiros
Marketers must find smarter ways to cut down on waste and
better utilize their dwindling marketing budgets. This, says Liz Miller
of the CMO Council, could include using onserts instead of inserts. In
conjunction with InfoPrint, the CMO Council ran a test early this year
to see how transpromotional documents would work for Best
Western.
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By Richard H. Levey
The Direct Marketing Association proxy battle drama
concluded on Sunday, when Gerry Pike, the dissident board member who
launched a reform-based proxy campaign, was re-elected to the DMA’s
board during the organization’s annual business
meeting.
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From the Big Fat Marketing Blog |
By Beth Negus Viveiros
Think you can't sell a car on Twitter? Think again. Ford's
Scott Monty shared with DMA09 attendees how his company is using the
microblogging service to help persuade buyers to drive
American.
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By Beth Negus Viveiros
What does Benny Goodman have to do with DMA09? And where
are all the Stormtroopers? Beth Negus Viveiros ponders these questions
on the Big Fat Marketing Blog.
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