CM_CHIEF MARKETER REPORT_ Penton Media October 27, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/606 ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews ---------------------------------------- THIS WEEK'S STORIES --Neuromarketing: What the Human Brain Means to Your Campaign By Rick Ferguson Advertisers who see consumers TiVo-ing through television ads and downloading their favorite shows for free are demanding real accountability. One of the most compelling arguments for loyalty and database marketing is that you can understand what you get in return for your investment. Agencies and broadcasters are searching frantically for ways to provide that same level of measurable return. One way some companies are looking to do this is through neuromarketing. What is it, and what does it mean to you? To view the full article go to: http://chiefmarketer.com/crm/1027-neuromarketing-loyalty-brain --Lock and Load: The Basics of Triggered E-mail Campaigns By Yael Penn In any kind of marketing, you have to reach the right person at the right time. E-mails triggered to events or behaviors can extend the reach and life of your campaign. Learn what information is the most important when it comes to keeping your e-mail communications relevant. To view the full article go to: http://chiefmarketer.com/disciplines/online/1022-triggered-email/ ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=chiefmarketer ---------------------------------------- --Volkswagen Leans on Smartphones to Buzz New Model By Brian Quinton (Promo Xtra) Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily -- and so far, solely -- on getting the car built into a racing game designed for the iPhone. To view the full article go to: http://promomagazine.com/news/volkswagen-leans-smartphones-buzz-model-1027/ ---------------------------------------- ADVERTISEMENT Stay on top of all things digital with this e-newsletter from Chief Marketer Our bi-weekly e-newsletter covers all the digital vehicles marketers use to effectively communicate with their customers -- including e-zines, enewsletters, RSS, blogs, podcasts, webinars and more. Register to sign up here. http://subscribe.chiefmarketer.com/subscribe.cfm?tc=NNWEB ---------------------------------------- --New Chair Discusses DMA Challenges By Richard H. Levey (Direct) Put aside the three 'R's -- relevance, responsibility and results -- the Direct Marketing Association offers as exemplifying "The Power of Direct." Two days after being named chairman of the organization's board, Eugene R. Raitt spoke with Direct Newsline about three R-themed challenges facing the organization -- renewals, responsiveness and revenue. To view the full article go to: http://directmag.com/news/new-chair-dma-raitt-1021/index.html --USPS CFO Says More Lobbying Needed By Jim Tierney (Multichannel Merchant) The stop-gap legislation signed by President Obama on Sept. 30 reduced the U.S. Postal Service's $5.4 billion health-care retiree payment for fiscal 2009 to $1.4 billion. That's a big help, but the USPS needs permanent change, says Joseph Corbett, its executive vice president and CFO. To view the full article go to: http://multichannelmerchant.com/printchannel/postal/1021-postal-service-lobbying/ FROM THE BIG FAT MARKETING BLOG --Be Careful Before You Pull the Trigger By Beth Negus Viveiros Sure, behavioral targeting is swell. But be careful, or you could put off your customer base. Learn how Sun Trust Bank is being careful not to make their clients feel big brother is watching. To view the full article go to: http://bigfatmarketingblog.com/2009/10/23/be-careful-before-you-pull-the-trigger/ --What's With All the Vampires? By Tom Hansen Just in time for Halloween, the latest "Scribbles" cartoon ruminates on the current crop of neck biters. Who's cool and who sucks (and not in a good way)? To view the full article go to: http://bigfatmarketingblog.com/2009/10/26/scribbles-episode-8-whats-with-all-the-vampires/ Advertisement ---------------------------------------- Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=cmnews Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=chiefmarketer IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) *Helping Your E-mail Marketing Go Ka-Ching! For the Holidays (http://chiefmarketer.com/webinars/holiday-email-marketing/) *Mobile Marketing: How does your strategy stack up? (http://chiefmarketer.com/webinars/mobile-marketing-strategy/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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