ChiefMarketer Report

IN THIS ISSUE

	Neuromarketing: What the Human Brain Means to Your Campaign
	Lock and Load: The Basics of Triggered E-mail Campaigns
	Volkswagen Leans on Smartphones to Buzz New Model
	New Chair Discusses DMA Challenges
	USPS CFO Says More Lobbying Needed
	Be Careful Before You Pull the Trigger
	What's With All the Vampires?

ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!!

Neuromarketing: What the Human Brain Means to Your Campaign

Advertisers who see consumers TiVo-ing through television ads and downloading their favorite shows for free are demanding real accountability. One of the most compelling arguments for loyalty and database marketing is that you can understand what you get in return for your investment.

Agencies and broadcasters are searching frantically for ways to provide that same level of measurable return. One way some companies are looking to do this is through neuromarketing. What is it, and what does it mean to you?

READ ARTICLE

Lock and Load: The Basics of Triggered E-mail Campaigns

In any kind of marketing, you have to reach the right person at the right time. E-mails triggered to events or behaviors can extend the reach and life of your campaign. Learn what information is the most important when it comes to keeping your e-mail communications relevant.

READ ARTICLE

ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers!

Volkswagen Leans on Smartphones to Buzz New Model

(Promo Xtra) Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily—and so far, solely—on getting the car built into a racing game designed for the iPhone.

READ ARTICLE

ADVERTISEMENT Stay on top of all things digital with this e-newsletter from Chief Marketer Our bi-weekly e-newsletter covers all the digital vehicles marketers use to effectively communicate with their customers—including e-zines, enewsletters, RSS, blogs, podcasts, webinars and more. Register to sign up here.

New Chair Discusses DMA Challenges

(Direct) Put aside the three ‘R’s – relevance, responsibility and results -- the Direct Marketing Association offers as exemplifying “The Power of Direct.” Two days after being named chairman of the organization’s board, Eugene R. Raitt spoke with Direct Newsline about three R-themed challenges facing the organization – renewals, responsiveness and revenue.

READ ARTICLE

USPS CFO Says More Lobbying Needed

(Multichannel Merchant) The stop-gap legislation signed by President Obama on Sept. 30 reduced the U.S. Postal Service’s $5.4 billion health-care retiree payment for fiscal 2009 to $1.4 billion. That’s a big help, but the USPS needs permanent change, says Joseph Corbett, its executive vice president and CFO.

READ ARTICLE

Be Careful Before You Pull the Trigger

Sure, behavioral targeting is swell. But be careful, or you could put off your customer base. Learn how Sun Trust Bank is being careful not to make their clients feel big brother is watching.

READ ARTICLE

What's With All the Vampires?

Just in time for Halloween, the latest "Scribbles" cartoon ruminates on the current crop of neck biters. Who's cool and who sucks (and not in a good way)?

READ ARTICLE

WEBINARS Email Gone Viral: How To Extend Email Reach Through Social Sharing Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Mobile Marketing: How does your strategy stack up?	WHITE PAPERS Borderless Brand Management: The Philips Strategy for Global Expansion The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned The Mobile Advertising Opportunity: 10 Times Better Results than Online
ALL WEBINARS	ALL WHITE PAPERS

SUBSCRIBER TOOLS Change email address Unsubscribe Web version Archives