ChiefMarketer Report

IN THIS ISSUE

	To Avoid Overload, Engage Your Audience
	New Starbucks Loyalty Program Requires Purchases For Most Rewards
	Get Real With Your List Expectations
	Sneak Peak Merchandising Surprises
	A Bill? No Thanks, Kraft
	Two Birthdays and a Funeral, with a Happy Ending

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To Avoid Overload, Engage Your Audience

In today's connected-all-the-time culture, everyone is getting hit with too much information. How do you engage your audience, and make sure your message gets through? By remembering to hit your customers with the right pitch at the right time.

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New Starbucks Loyalty Program Requires Purchases For Most Rewards

Starbucks is merging its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program set to debut Dec. 26. Learn how the new initiative will impact the java titan's already loyal members, and what changes they can expect in their cup.

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Get Real With Your List Expectations

When you put your money down and take your chances on data rentals, are you sure you’re gettin’ what you think you’re gettin’? Or, are you getting the "Balloon Boy" equivalent of a list—all hot air and no real story? Here's why you should know the market when buying data.

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Sneak Peak Merchandising Surprises

Memorable and experiential branding. Relevant products. Customer-centric service. A no-worries guarantee. Today, these are all standard operating procedures for most companies. With this high bar the norm, how do you dare to differentiate? In her book, "The OPEN Brand," Kelly Mooney encourages companies to be on-demand, personal, engaging and networked. Simply put, let the customers be in charge and find a way to connect them both to your brand and to one another.

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A Bill? No Thanks, Kraft

Kraft is beginning to charge consumers for its once free Food & Family magazine. Beth Negus Viveiros wonders if readers really love the mag enough to help the home of Velveeta subsidize its advertising.

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Two Birthdays and a Funeral, with a Happy Ending

Sure, everyone likes to note which celebrities share their birthdays. On the Big Fat Marketing Blog, Brian Quinton takes note of some momentous Web milestones that are near his day of birth. Say happy birthday to Brian, banners ads and the Internet itself.

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WEBINARS 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Email Gone Viral: How To Extend Email Reach Through Social Sharing	WHITE PAPERS Borderless Brand Management: The Philips Strategy for Global Expansion The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned The Mobile Advertising Opportunity: 10 Times Better Results than Online
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