CM_CHIEF MARKETER REPORT_ Penton Media November 3, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/608 ---------------------------------------- ADVERTISEMENT PUT YOUR OFFER IN THE HAND OF CONSUMERS SPECIAL OFFER! Get a free matching email blast with your 25,000 SMS order. Reach 1.2 million iphone users with your marketing message on their mobile device. Walter Karl can now add mobile marketing to the many services it offers. Contact Theresa Coe at mailto:theresa.coe@walterkarl.com; 845-732-7071 http://www.mobileresponsenetwork.com ---------------------------------------- THIS WEEK'S STORIES --To Avoid Overload, Engage Your Audience By John K. Thompson In today's connected-all-the-time culture, everyone is getting hit with too much information. How do you engage your audience, and make sure your message gets through? By remembering to hit your customers with the right pitch at the right time. To view the full article go to: http://chiefmarketer.com/crm/1029-information-overload/ --New Starbucks Loyalty Program Requires Purchases For Most Rewards By Richard H. Levey Starbucks is merging its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program set to debut Dec. 26. Learn how the new initiative will impact the java titan's already loyal members, and what changes they can expect in their cup. To view the full article go to: http://directmag.com/crm/news/new-starbucks-purchase-reward-1102/ ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Get Real With Your List Expectations By Carol Lustig When you put your money down and take your chances on data rentals, are you sure you're gettin' what you think you're gettin'? Or, are you getting the "Balloon Boy" equivalent of a list -- all hot air and no real story? Here's why you should know the market when buying data. To view the full article go to: http://directmag.com/lists/1103-lists-get/ ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- --Sneak Peak Merchandising Surprises By Andrea Syverson Memorable and experiential branding. Relevant products. Customer-centric service. A no-worries guarantee. Today, these are all standard operating procedures for most companies. With this high bar the norm, how do you dare to differentiate? In her book, "The OPEN Brand," Kelly Mooney encourages companies to be on-demand, personal, engaging and networked. Simply put, let the customers be in charge and find a way to connect them both to your brand and to one another. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/1001-sneak-peak-merchandising-surprises/ FROM THE BIG FAT MARKETING BLOG --A Bill? No Thanks, Kraft By Beth Negus Viveiros Kraft is beginning to charge consumers for its once free Food & Family magazine. Beth Negus Viveiros wonders if readers really love the mag enough to help the home of Velveeta subsidize its advertising. To view the full article go to: http://bigfatmarketingblog.com/2009/11/03/a-bill-no-thanks-kraft/ --Two Birthdays and a Funeral, with a Happy Ending By Brian Quinton Sure, everyone likes to note which celebrities share their birthdays. On the Big Fat Marketing Blog, Brian Quinton takes note of some momentous Web milestones that are near his day of birth. Say happy birthday to Brian, banners ads and the Internet itself. To view the full article go to: http://bigfatmarketingblog.com/2009/10/30/two-birthdays-and-a-funeral-with-a-happy-ending/ Advertisement ---------------------------------------- This issue brought to you by: Walter Karl http://www.mobileresponsenetwork.com NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://chiefmarketer.com/webinars/make-break-email-marketing-roi/) *How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels (http://chiefmarketer.com/webinars/vineyard-vines-differentiates/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=4744&cmp=1008&frm=136&autodn=1&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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