CM_CHIEF MARKETER REPORT_ Penton Media November 10, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/609 ---------------------------------------- ADVERTISEMENT The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free Nielsen's whitepaper. http://www.usshortcodes.com/whitepaperC/cmr.html ---------------------------------------- THIS WEEK'S STORIES --The Blueprint for Building a Global Brand By Marc de Swaan Arons What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global brands. Learn what you need to do to connect with your audience on the worldwide stage and inspire passion about your brand. To view the full article go to: http://chiefmarketer.com/disciplines/branding/global-brand-1110/ --The Next Revolution: Cloud Computing and Web 3.0 By Ted Hoy Imagine starting up a new laptop and automatically having all your personal files instantly at your fingertips -- without having to transfer a single document. Sound intriguing? This is more than just a cool idea. It will be the norm in a few years with the evolution of Web 3.0 and cloud computing. The implications of this shift are far reaching for businesses, especially those with a significant Web presence. To view the full article go to: http://chiefmarketer.com/technology/1109-cloud-computing/ ---------------------------------------- ADVERTISEMENT Are Your Customer Communications Relevant and Welcomed? SoundBite's Proactive Preference Management Solution Suite(TM) enables organizations to proactively deliver more relevant and desired consumer communications based on stated preferences and observed behavior. Download the Preference Management Toolkit to learn how to increase response rates and improve your overall communications strategy. http://www.soundbite.com/promo/2009/preference-management-toolkit ---------------------------------------- --Harness the Power of Employee Bloggers By Ken Magill Should companies hire professional writers to pen their blogs? No, because their best bloggers are already in the house. Learn why you should utilize your employees as bloggers to build the brand. To view the full article go to: http://multichannelmerchant.com/mag/harness_power_employee/ ---------------------------------------- ADVERTISEMENT Smart Strategies for New Times Discover how Oracle's CRM solutions can help your organization rapidly implement customer treatment strategies. Increase your customer loyalty and satisfaction, your service effectiveness and efficiency, and improve sales productivity, revenues and margins. Register for the Oracle Applications Virtual Tradeshow -- November 17, 2009. Free registration! http://events.unisfair.com/index.jsp?eid=482&seid=25&code=PentonMKTNL ---------------------------------------- FROM THE BIG FAT MARKETING BLOG --Google Turns AdMob Boss By Brian Quinton Regulators willing, Google will acquire mobile ad network AdMob for $750 million in stock. Brian Quinton explores the search titans latest move to make a major stake in the mobile marketplace. To view the full article go to: http://bigfatmarketingblog.com/2009/11/09/google-turns-admob-boss/ --Happy Birthday, Sesame Street! By Beth Negus Viveiros 1, 2, 3...In her best fractured Transylvanian accent, Beth Negus Viveiros counts down why marketers should be celebrating the 40th anniversary of live on the street and sunny days To view the full article go to: http://bigfatmarketingblog.com/2009/11/10/happy-birthday-sesame-street/ Advertisement ---------------------------------------- This issue brought to you by: Neustar http://www.usshortcodes.com/whitepaperC/cmr.html SoundBite http://www.soundbite.com/promo/2009/preference-management-toolkit Oracle http://events.unisfair.com/index.jsp?eid=482&seid=25&code=PentonMKTNL Silverpop http://www.silverpop.com/landing-engageB2B/ChiefMarketer/LuckySeven.html ---------------------------------------- Featured Research ---------------------------------------- 7 Steps to Winning Lead Management Build a Lead Management Process that Drives Revenue. Find out how by downloading Silverpop's new white paper! http://www.silverpop.com/landing-engageB2B/ChiefMarketer/LuckySeven.html ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://chiefmarketer.com/webinars/make-break-email-marketing-roi/) *How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels (http://chiefmarketer.com/webinars/vineyard-vines-differentiates/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) ---------------------------------------- ---------------------------------------- The Short Code Marketing Opportunity http://www.usshortcodes.com/whitepaperC/cmw.html Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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