ChiefMarketer Report

IN THIS ISSUE

	The Blueprint for Building a Global Brand
	The Next Revolution: Cloud Computing and Web 3.0
	Harness the Power of Employee Bloggers
	Google Turns AdMob Boss
	Happy Birthday, Sesame Street!

ADVERTISEMENT The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free Nielsen’s whitepaper.

The Blueprint for Building a Global Brand

What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global brands. Learn what you need to do to connect with your audience on the worldwide stage and inspire passion about your brand.

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The Next Revolution: Cloud Computing and Web 3.0

Imagine starting up a new laptop and automatically having all your personal files instantly at your fingertips—without having to transfer a single document. Sound intriguing? This is more than just a cool idea. It will be the norm in a few years with the evolution of Web 3.0 and cloud computing. The implications of this shift are far reaching for businesses, especially those with a significant Web presence.

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ADVERTISEMENT Are Your Customer Communications Relevant and Welcomed? SoundBite’s Proactive Preference Management Solution SuiteTM enables organizations to proactively deliver more relevant and desired consumer communications based on stated preferences and observed behavior. Download the Preference Management Toolkit to learn how to increase response rates and improve your overall communications strategy.

Harness the Power of Employee Bloggers

Should companies hire professional writers to pen their blogs? No, because their best bloggers are already in the house. Learn why you should utilize your employees as bloggers to build the brand.

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ADVERTISEMENT Smart Strategies for New Times Discover how Oracle's CRM solutions can help your organization rapidly implement customer treatment strategies. Increase your customer loyalty and satisfaction, your service effectiveness and efficiency, and improve sales productivity, revenues and margins. Register for the Oracle Applications Virtual Tradeshow – November 17, 2009. Free registration!

Google Turns AdMob Boss

Regulators willing, Google will acquire mobile ad network AdMob for $750 million in stock. Brian Quinton explores the search titans latest move to make a major stake in the mobile marketplace.

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Happy Birthday, Sesame Street!

1, 2, 3...In her best fractured Transylvanian accent, Beth Negus Viveiros counts down why marketers should be celebrating the 40th anniversary of live on the street and sunny days

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WEBINARS 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Email Gone Viral: How To Extend Email Reach Through Social Sharing	WHITE PAPERS The Short Code Marketing Opportunity Borderless Brand Management: The Philips Strategy for Global Expansion The Mobile Advertising Opportunity: 10 Times Better Results than Online
ALL WEBINARS	ALL WHITE PAPERS

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